Tableau + Google Analytics

As a Tableau + Google Analytics Reporting and Analysis Specialist, your primary responsibility will be to utilize Tableau and Google Analytics to transform raw data into actionable insights for decision-makers. Your role will involve developing and maintaining dashboards, generating data-driven recommendations, and enhancing data visibility to drive performance improvements. Key Responsibilities: - Data Integration & Management: Extract, transform, and load data from Google Analytics and other sources into Tableau for reporting purposes. Develop and automate ETL pipelines to ensure data accuracy and integrity. - Dashboard & Report Development: Build interactive Tableau dashboards to visualize data from Google Analytics and other platforms. Customize dashboards based on stakeholder requirements and provide insights on KPIs, traffic, conversions, and user behavior. - Data Analysis & Insights: Analyze web traffic, user behavior, and performance data to identify trends and provide actionable insights for strategic initiatives. - Stakeholder Communication: Present data findings and insights to technical and non-technical stakeholders. Create reports to assist with business decisions and performance tracking. - Optimization & Strategy: Collaborate with cross-functional teams to provide insights for campaign optimization, product enhancements, and user experience improvements. - Technical Expertise: Stay updated with the latest features in Tableau and Google Analytics, implement best practices for data visualization, and troubleshoot technical issues. Skills & Qualifications: Technical Skills: - Proficiency in Tableau for data visualization. - Advanced knowledge of Google Analytics (GA4 is a plus). - Experience with SQL, Excel, and other data manipulation tools. - Familiarity with Google Tag Manager, Google Data Studio, and other analytics tools. - Basic knowledge of web technologies like JavaScript, HTML, and CSS. Analytical Skills: - Strong ability to interpret data and translate findings into business strategies. - Attention to detail and commitment to data accuracy. - Experience in A/B testing and performance optimization. Soft Skills: - Excellent verbal and written communication skills. - Ability to explain technical concepts to non-technical audiences. - Strong problem-solving and critical-thinking skills. - Ability to work independently and collaboratively with cross-functional teams. Education & Experience: - Bachelors degree in Data Analytics, Business Intelligence, Marketing, Computer Science, or related field. - 2-5 years of experience working with Tableau and Google Analytics. - Experience in e-commerce, digital marketing, or product analytics is preferred. Note: Immediate joiners are preferred for this role.,