Drive automation strategy and implementation across marketing platforms. Design, engineer, and execute personalised experiences for customers across multiple channels using Eloqua and CDP capabilities. Maintain high technical standards for Eloqua landing pages, forms, and email templates. Provide campaign development guidance, including multi-step batches, automated canvases, and test/personalisation strategies. Troubleshoot advanced technical issues and oversee form creation, integration, and data workflows. Implement data update rules and ensure proper data flow between marketing systems and databases Skills Required • Extensive experience in marketing automation, including Eloqua certification and advanced technical skills (Dreamweaver/CSS, basic JavaScript). • Proven leadership experience with strategic thinking capabilities. • Strong analytical skills for campaign reporting and reverse engineering solutions from business requirements. • Expertise in data-driven marketing principles, demand generation tactics, and customer lifecycle management. • Proficiency in modern marketing technologies and tools. • Excellent verbal and written communication skills. • Advanced proficiency in MS Office, including PowerPoint, Word, and Excel. • Experience in managing marketing automation maturity projects and driving operational efficiency. Job Type: Permanent Pay: ₹150,000.00 - ₹300,000.00 per month Benefits: Health insurance Provident Fund Work Location: In person
As an Automation Engineer in the marketing team, you will play a crucial role in driving the automation strategy and its implementation across various marketing platforms. Your responsibilities will include: - Designing, engineering, and executing personalized experiences for customers through Eloqua and CDP capabilities. - Maintaining high technical standards for Eloqua landing pages, forms, and email templates. - Providing guidance on campaign development, including multi-step batches, automated canvases, and test/personalization strategies. - Troubleshooting advanced technical issues and overseeing form creation, integration, and data workflows. - Implementing data update rules and ensuring proper data flow between marketing systems and databases. To excel in this role, you should possess the following qualifications: - Extensive experience in marketing automation, including Eloqua certification and advanced technical skills (Dreamweaver/CSS, basic JavaScript). - Proven leadership experience with strategic thinking capabilities. - Strong analytical skills for campaign reporting and reverse engineering solutions from business requirements. - Expertise in data-driven marketing principles, demand generation tactics, and customer lifecycle management. - Proficiency in modern marketing technologies and tools. - Excellent verbal and written communication skills. - Advanced proficiency in MS Office, including PowerPoint, Word, and Excel. - Experience in managing marketing automation maturity projects and driving operational efficiency. Additionally, if you are looking for a permanent job opportunity that offers health insurance and provident fund benefits, this role requires you to work in person at the specified location.,