Senior Social Media Manager and Strategist
Job Title: Social Media Manager 📍 Location: Surat, Gujarat (On-site) 🕒 Experience Required: Minimum 3 years (Managerial Role) 📌 Industry Preference: News | Digital Journalism | Entertainment | Infotainment About the Role Surties — Surat’s No.1 Digital News Platform — is hiring a Social Media Manager to lead our content, engagement, and performance strategy across digital platforms and our official website . This is not just a posting or scheduling role — we're looking for someone who thinks like a digital editor, creates like a content strategist, and reports like a growth marketer. Key Responsibilities 🔹 Content Strategy & Execution Plan and manage daily content across Instagram, Facebook, YouTube , and our website . Ensure the website reflects the same energy, freshness, and content value as our social media. Create platform-specific content calendars, work with designers, editors, and anchors. 🔹 Performance & Analytics Track KPIs like reach, engagement, growth, and traffic using Google Analytics , Meta Insights , and other tools. Generate weekly/monthly performance reports with clear recommendations. 🔹 Tools & Automation Work hands-on with Stackby or other content management tools. Use AI tools for research, content enhancement, and ideation. Build and monitor performance dashboards , and assist with workflow automation tools to improve team efficiency. 🔹 Collaboration & Coordination Coordinate with content creators, designers, video editors, and strategy heads. Manage community engagement (comments, DMs) and maintain a consistent tone and brand voice. 🔹 Trendspotting & Innovation Stay ahead of the curve with Reels trends, meme formats, algorithm updates, and content innovations. Contribute ideas for viral campaigns and influencer-led experiments. Requirements 3+ years of experience in a managerial-level social media role. Experience working with digital media brands — especially in news, journalism, or entertainment . Proficiency with: Instagram Creator Tools & Meta Business Suite Stackby or similar content/project management systems Google Analytics , AI research tools, and dashboards Basic automation tools (e.g., Zapier, Pabbly, Whatsapp Automation, Notion workflows) Strong understanding of: Instagram-first content strategy Regional youth audiences (especially in Gujarat) Data-driven decision-making Fluency in Gujarati and English is mandatory. What We Offer Work with one of Gujarat’s most followed and respected digital brands. Freedom to experiment, lead, and grow. A fast-paced team that values creativity, curiosity, and consistency.
