Strategist - Performance Marketing Lead - Google Ads

As a Performance Marketing Lead specializing in Google Ads at EITB Global, you will play a crucial role in developing and executing high-impact advertising strategies for multiple client accounts, primarily Australia-based. Your expertise will be instrumental in optimizing campaign performance across various platforms and ensuring ROI-driven results. You will lead a team to deliver world-class digital advertising performance by analyzing campaign data and identifying growth opportunities. **Key Responsibilities:** - Design, implement, and optimize Google Ads campaigns including Search, Display, YouTube, Performance Max, and Shopping. - Conduct data-driven market research and audience analysis to inform bidding, targeting, and creative strategy. - Monitor campaign metrics, identify insights, and translate analytics into actionable improvements. - Manage and mentor the performance marketing team by setting goals, tracking KPIs, reviewing performance, and providing structured feedback. - Collaborate cross-functionally with creative, development, and client servicing teams to ensure cohesive campaign delivery. **Core Competencies (Google Ads Expertise):** - Mastery in Search, Display, YouTube, Performance Max, and Shopping campaigns. - Strong command of Bidding strategies, audience segmentation, conversion tracking, and A/B testing. - Proficient with Google Tag Manager, GA4, and data-layer debugging. - Proven track record of scaling campaigns across international markets, especially Australia. - Ability to turn complex data into clear, actionable insights that improve ROI. **Leadership & Management Excellence:** - Experienced in leading a team of performance marketers through mentoring, campaign review, and KPI-driven management. - Demonstrates an ownership mindset by operating like a business leader within the team, ensuring accountability and progress without external prompting. - Skilled in performance evaluation cycles from setting objectives to conducting appraisals with constructive feedback. - Strong communicator capable of handling client strategy discussions, internal reports, and team development sessions effectively. **Personality Fit:** - Strategic yet empathetic leader who drives excellence without micromanaging. - Calm and professional under pressure, capable of managing Australian clients and time-sensitive goals with poise. - Agency-experienced professional who thrives in a fast-paced, multi-account environment with a disciplined reporting culture.,