Job Title: Digital Marketing Manager Location: Work From Home / rarely meeting in Chennai. Reporting To: Chief Business Officer Experience: 5+ years in digital marketing & strategic marketing roles Industry: Neurorehabilitation / Healthcare / Wellness Tech Role Overview We are looking for a Digital Marketing Manager who is not just a campaign executor but a strategic marketer. The ideal candidate will blend data, creativity, and logic to design campaigns that acquire patients, engage referrers, and position Walk Again as the global leader in neuro-rehab innovation. You will lead the digital strategy across regions and collaborate with medical, business, and content teams to ensure our message reaches the right people, with the right tone, at the right time. Key Responsibilities 🔍 Marketing Strategy & Planning Create and execute digital marketing strategies aligned with Walk Again’s business goals and monthly patient acquisition targets. Conduct research into target personas (patients, families, doctors, referrers) and use insights to design relevant campaigns. Plan launches for new centers and services, including geo-targeted outreach, content rollouts, and lead nurturing flows. 📣 Campaign Management Design, run, and optimize performance campaigns across platforms (Meta, Google, YouTube, LinkedIn, etc.) Allocate budgets based on ROI projections—not guesswork. Develop funnel strategies that map user journeys from awareness to booking and admission. 📊 Analytics & Optimization Monitor KPIs: CPC, CTR, CPL, ROAS, CAC, engagement, conversions. Use GA4, Meta Suite, Hotjar, and CRM data to optimize continuously. Translate data into clear action steps for creative and content teams. ✍️ Content Alignment Provide strategic briefs to designers, content writers, and video creators. Ensure tone and messaging match the emotional and clinical sensitivities of our patient audience. 🤝 Stakeholder Collaboration Work closely with operations, clinical, and BD teams to align marketing with patient acquisition, franchise outreach, and investor visibility. Support digital presence during key conferences, webinars, launches, and partnerships. Requirements Bachelor’s degree in Marketing / Communications / Business (MBA preferred) Minimum 5 years’ experience in digital marketing roles, preferably in healthcare, wellness, or tech Deep understanding of core marketing principles beyond campaign execution Experience in growth marketing, paid media, SEO, and email automation Proficiency in Google Ads, Meta Ads, LinkedIn Campaigns, GA4, CRM tools Strong command over English and medical copy review Analytical mindset with business logic What You Bring You’re a marketer at heart, not just a media buyer You can think like a strategist, execute like a hacker, and optimize like an analyst You’re passionate about building a brand that restores lives and reshapes futures Why Join Us At , your work directly contributes to helping patients walk again—literally. This is not just another marketing job; it’s a chance to lead brand-building for a global impact venture at the intersection of medicine, movement, robotics, and machine intelligence. Show more Show less