Sr. Specialist Traffic Analytics

Driving traffic analytics at adidas e-commerce involves delivering cutting-edge Analytical services to stakeholders, enabling them to make fact-based decisions. You will be responsible for managing the creation and generation of tools, data capabilities, optimizations, and insights that help adidas better understand the consumer, expand reach, increase customer engagement and advocacy, and ultimately drive traffic, conversion, and sales. Collaboration with your team is key as you drive and execute planning and analytics strategy and services across Emerging Markets focusing on Digital Marketing Analytics, Traffic & Media measurement, and optimization, working closely with the e-com and Brand Activation team. Your core responsibilities as an Analytics Expert include driving functional analytics initiatives to optimize digital business processes and uncover actionable opportunities that boost efficiency, engagement, and sales across assigned markets. You will deliver daily insights into areas such as EM e-com traffic analytics, consolidation, measurement of results, and optimization of traffic generation. Collaborating with various teams including Performance Marketing Brand, Digital Brand Activations, e-com UX, and Consumer Experience, is essential to achieve the Premium Shopping Experience value proposition and relevant Personalization across all digital touchpoints. Your role will involve conducting collection, tracking, mining, and analysis of data to generate fact-based insights using a single data source. Developing and implementing data capabilities, consolidations, and best practice toolsets and frameworks to allow continuous tracking and optimization of e-com organic and paid media traffic is crucial. Identifying and implementing new opportunities to drive growth through traffic optimization and monitoring market trends and competitor activities will be part of your responsibilities. You will also be responsible for implementing analytics tools/reporting framework within e-commerce to facilitate every decision-maker's access to necessary information through dashboards, visualization tools, and reports. Supporting the execution of online campaigns through effective analytics, ensuring tools and systems daily routines and activities are maintained, and developing a strong stakeholder network are part of your role. Minimum qualifications for this position include a minimum of 2 years of experience in Digital Analytics, Data Analytics, Business Intelligence, Demand forecasting & planning, Data Science, or equivalent experience. Functional knowledge of e-commerce content, search engine optimization/marketing, user experience, analytics, and core e-Commerce capabilities is required. Proficiency in analytics tools such as Adobe Analytics, Power BI, Amplitude, Appsflyer, Python, and SQL is necessary. Strong data visualization, presentation skills, and proficiency in MS Office, especially Excel, are essential. A Bachelor's degree in business, marketing, or a related field is also required. adidas celebrates diversity, supports inclusiveness, and encourages individual expression in the workplace. Harassment or discrimination towards any applicants or employees is not tolerated, as adidas is an equal opportunity employer.,