Sr. Executive- Programmatic

The purpose of this role is to handle basic campaign queries and support the Addressable Trading Manager. General support with campaign set up and trading metrics with Addressable Trading Manager.

Job Summary:

The

Executive Programmatic

will be responsible for day-to-day campaign management and execution, supporting the delivery of programmatic solutions across multiple platforms. The role involves working closely with internal teams to ensure campaigns are accurately implemented, optimized, and reported, while consistently meeting client objectives.

Key responsibilities:

Supports in the delivery of Programmatic campaigns.Execute programmatic campaigns end-to-end across DV360 and other DSPs.Applies daily campaign pacing adjustments to deliver campaign budgets and performanceBuilds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client. The trader can select the right KPI's and trends / insights for this campaign-end evaluation and can distil next steps for future campaignsCreates Programmatic tactical plans with a focus on driving brand awarenessSupports campaigns set up, tag management, brand safety set up, performance and pace fluctuationsWorks closely with Account Managers to set up campaigns across various platformsManages the time management flow, from delivery of creative assets to setup the campaigns on time

Qualifications:

23 years of experience in programmatic advertising/campaign management.Prior experience managing digital media campaigns in the Indian market is preferred.Working knowledge of DV360; exposure to other DSPs (TTD, Amazon, etc.) is a plus.Strong analytical and reporting skills with attention to detail.Ability to manage multiple tasks with effective time management.Proficiency in Excel and PowerPoint.Good communication and teamwork skills.

Location:

Gurugram

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Permanent