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CIEL HR
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Sr Executive - Digital Marketing

Sr Executive - Digital Marketing

CIEL HR

4 - 7 years

5 - 8 Lacs

bengaluru

Posted:2 days ago| Platform:

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Skills Required

digital marketing brand marketing content creation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Position Summary:

Responsible for driving our organic presence across platforms, support influencer collabs,

coordinate shoots, and keep an eye on whats happening in the lifestyle jewelry space

Principal Accountabilities.

1. Social Media & Content Planning

Assist in creating monthly content calendars for Instagram and YouTube Shorts
Schedule and post content, ensuring a consistent and distinct brand voice
Monitor engagement and performance, and recommend tweaks when needed

2. Content Creation & Coordination

Work with design and copy teams to put together visually engaging and on-trend

content

Help plan themes around festivals, product launches, or Gen Z moments
Make sure everything looks and sounds like Glow

3. Influencer & Shoot Support

Help shortlist and manage micro-influencers and content creators
Coordinate shoot planning, approvals, and timelines
Support with behind-the-scenes coordination for campaign films and photoshoots

4. Brand & Market Awareness

Keep an eye on what similar jewellery or lifestyle brands are doing
Share insights, trends, and ideas that can make Glow stand out
Spot Gen Z content cues we should act on

5. Agency & Team Coordination

Liaise with creative agencies for campaign assets
Share clear briefs and timelines, and follow up to make sure everything's on track
Work alongside product, retail, and in-store teams to keep things aligned.

Key Requirements

4-6 years of experience in digital marketing, content, or brand roles
Youve worked with lifestyle, jewellery, or fashion brands (preferred, not mandatory)
Strong sense of design and storytelling for Gen Z audiences
Familiar with Instagram tools, Canva, Google Sheets, and trend tracking
Curious, collaborative, organized, and genuinely excited about building a brand.Role & responsibilities

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