Job
Description
As a Senior Content Writer at our company in Ahmedabad, you will play a crucial role in developing high-quality content across various platforms to shape our brand voice and drive business growth through strategic storytelling. Your responsibilities will include: - Writing and editing content for websites, blogs, landing pages, case studies, white papers, email campaigns, press releases, and social media. - Developing and implementing content strategies aligned with business and marketing goals. - Collaborating with internal teams to simplify complex ideas into engaging content and gather insights. - Conducting extensive research on industry trends, competitor activities, and audience behavior. - Ensuring all content aligns with brand tone, voice guidelines, and SEO best practices. - Reviewing and mentoring content created by junior writers or freelancers. - Monitoring content performance through analytics tools and providing actionable insights for continuous improvement. To qualify for this role, you should have: - A Bachelor's degree in English, Journalism, Communications, Marketing, or a related field. - Minimum 5 years of professional experience in content writing, preferably in digital marketing or a B2B/B2C environment. - Excellent command of written and spoken English. - Strong portfolio demonstrating versatile writing styles and formats. - Proficiency in SEO content techniques and tools such as SEMrush, Ahrefs, and Google Keyword Planner. - Working knowledge of CMS platforms such as WordPress. - Exceptional attention to detail with strong editing and proofreading skills. - Ability to handle multiple projects and meet tight deadlines. Preferred skills include: - Experience working with international teams or clients, particularly in UK/US markets. - Strong understanding of Indian and global digital audiences. - Rich English vocabulary suited for global communications. - Ability to mentor and transfer knowledge to the wider team. - Confident communication skills for client calls. - Knowledge of tourism and the tours/activities sector. - Experience managing a distributed team across time zones. - Familiarity with various analytics tools and ESPs. - Understanding of the correct and ethical use of AI tools in content creation. - Ability to balance leadership responsibilities with hands-on content work. - Strong organizational and project management capabilities. In addition to a 5-day working week with flexible hours, 34 days of annual leave, opportunities for skill development, and a modern office environment, you will also enjoy exposure to global brands and international tourism projects in a supportive and collaborative work setting. As a Senior Content Writer at our company in Ahmedabad, you will play a crucial role in developing high-quality content across various platforms to shape our brand voice and drive business growth through strategic storytelling. Your responsibilities will include: - Writing and editing content for websites, blogs, landing pages, case studies, white papers, email campaigns, press releases, and social media. - Developing and implementing content strategies aligned with business and marketing goals. - Collaborating with internal teams to simplify complex ideas into engaging content and gather insights. - Conducting extensive research on industry trends, competitor activities, and audience behavior. - Ensuring all content aligns with brand tone, voice guidelines, and SEO best practices. - Reviewing and mentoring content created by junior writers or freelancers. - Monitoring content performance through analytics tools and providing actionable insights for continuous improvement. To qualify for this role, you should have: - A Bachelor's degree in English, Journalism, Communications, Marketing, or a related field. - Minimum 5 years of professional experience in content writing, preferably in digital marketing or a B2B/B2C environment. - Excellent command of written and spoken English. - Strong portfolio demonstrating versatile writing styles and formats. - Proficiency in SEO content techniques and tools such as SEMrush, Ahrefs, and Google Keyword Planner. - Working knowledge of CMS platforms such as WordPress. - Exceptional attention to detail with strong editing and proofreading skills. - Ability to handle multiple projects and meet tight deadlines. Preferred skills include: - Experience working with international teams or clients, particularly in UK/US markets. - Strong understanding of Indian and global digital audiences. - Rich English vocabulary suited for global communications. - Ability to mentor and transfer knowledge to the wider team. - Confident communication skills for client calls. - Knowledge of tourism and the tours/activities sector. - Experience managing a distributed team across time zones. - Familiarity with various analytics tools and ESPs. - Understanding of the correct and ethical use of AI tools in content creation. - Ability to balance leadership
