Sr. Audience Specialist - Full Time

Job Role: Senior Audience Specialist

Location:

Time Zone: Night Shift(8:30 Pm 5:30 Pm)

Type: Full Time

Experience: 5+ Years

Collaborate with marketing teams to understand campaign objectives and translate these

into audience segments.

Work closely with data analysts to analyze data quality and accuracy, determining its

usability for segmentation purposes.

Communicate effectively with both technical and non-technical stakeholders.

Adhere to industry standards for data handling, including PII data storage, transfer, and

disposal procedures.

Utilize AEP for segment creation, PII data handling compliance, and data governance.

Use Adobe Campaign Classic for audience segmentation, audience enrichment, data

handling, sideload processes, and creating complex multi-channel workflows.

Collaborate with other teams to manage the full Marketing to Sales funnel for

Prospect/Growth audiences (if experienced).

Import audiences or connect to external systems through APIs such as Postman (if

experienced).

Proficiency in marketing principles and campaign strategies.

Experience working with Data Analysts.

Familiarity with PII data storage, transfer, and disposal procedures.

Experience in and working knowledge of AEP and Adobe Campaign Classic.

Ability to create complex multi-channel workflows.

What will you do

What will you need

Must have skills

Experience with Lead nurture workstreams.

Experience with data modelling and creation of audience cohorts to optimize reach.

Experience with importing audiences or connecting to external systems through APIs

(such as Postman).

Working knowledge of JavaScript.

Experience in Adobe Journey Optimizer, including use of journeys v/s campaigns, journey

orchestration, defining triggers and actions, and working with Custom actions.