Software Products Based company

Job Title: Generalist Marketer B2B SaaS | US Market Focus Location: Bangalore OR Faridabad (On-site) Work Type: Full-time CTC: Up to 30 LPA Experience Required: 5 to 11 years Industry: B2B SaaS / Tech Startup Market: US Market (Mandatory) Job Overview: We are looking for a versatile, strategic, and hands-on Generalist Marketer with strong experience in B2B SaaS and a deep understanding of the US market . The ideal candidate has a startup mindset, excels in content and event marketing, and is capable of owning full-funnel marketing execution — from lead generation to community engagement. Key Requirements: 5–11 years in B2B SaaS marketing Mandatory experience serving the US market Startup background — must have worked in high-growth environments Proven in 0 to 1 marketing setup and scaling Excellent content writing , messaging, and storytelling ability Strong event marketing experience (US-focused preferred) Familiarity with ABM strategies and sales collaboration Hands-on with CRM & marketing tools (e.g., HubSpot, GA, Tag Manager) Understanding of product marketing , lead nurturing & sales enablement Proficient in funnel reporting , email campaigns & performance optimization Experience in budget management Key Responsibilities: Content & Product Marketing Develop blogs, one-pagers, product collateral, sales content Align messaging with Product and Sales teams Own content calendar and GTM narrative Event & Community Marketing Manage company participation in major US industry events Plan micro-events (executive dinners, networking meetups) Build brand presence and community engagement through PR and media Demand Generation Execute lead-gen and ABM campaigns across key segments Manage CRM workflows and nurture email marketing Analyze funnel performance; optimize campaigns based on insights