Job
Description
We are seeking an experienced Salesforce Data Cloud professional to join our team. The ideal candidate will have a deep understanding of Salesforce Marketing Cloud (SFMC) or Pardot or Marketing Cloud Personalization, with a focus on data management, customer segmentation, and analytics within the Salesforce Data Cloud environment. This role will involve designing and implementing data solutions that drive customer engagement, optimize marketing efforts, and enhance data-driven decision-making. Key Responsibilities: 1. Salesforce Data Cloud Implementation: Lead the deployment and configuration of Salesforce Data Cloud, ensuring seamless integration with existing Salesforce Marketing Cloud Pardot or any other platforms. 2. Data Management & Integration: Oversee the collection, cleansing, and management of customer data from various sources, ensuring data accuracy, consistency, and accessibility within Salesforce Data Cloud. 3. Customer Segmentation & Personalization: Develop advanced customer segmentation strategies using Salesforce Data Cloud to enable personalized marketing campaigns and customer journeys. 4. Analytics & Reporting: Create comprehensive dashboards and reports within Salesforce Data Cloud to track key performance metrics, customer behaviors, and campaign effectiveness. 5. Data Governance & Compliance: Ensure adherence to data governance policies, including data privacy regulations like GDPR and CCPA, within Salesforce Data Cloud and related marketing platforms. 6. Cross-Functional Collaboration: Work closely with marketing, sales, and IT teams to align data strategies with business objectives and drive marketing automation initiatives. 7. Continuous Improvement: Stay up-to-date with Salesforce product updates, best practices, and industry trends to continuously enhance the organizations use of Salesforce Data Cloud. 8. Training & Support: Provide training and support to marketing and sales teams on the use of Salesforce Data Cloud, ensuring they can effectively leverage data for their initiatives. Required Skills & Qualifications: 1. Experience: 6+ years of hands-on experience in Salesforce Marketing Cloud (SFMC) or Pardot or MCP or any other Leading Marketing Automation Platform, with a strong focus on data management and customer analytics. 2. Salesforce Data Cloud Expertise: Proven experience with Salesforce Data Cloud (Customer Data Platform), including its implementation, configuration, and optimization. 3. Technical Skills: Proficiency in SQL, data modelling, and data integration techniques. Experience with APIs and ETL processes is a plus. 4. Analytical Mindset: Strong analytical skills with the ability to interpret complex data sets and translate them into actionable marketing strategies. 5. Communication: Excellent verbal and written communication skills, with the ability to convey technical concepts to non-technical stakeholders. 6. Certification: Salesforce Marketing Cloud Consultant, Salesforce Pardot Consultant, or Salesforce Data Cloud certifications are highly desirable. Interested Candidate, please send me your resume to my mail id- Sarita.Mohanty@ltimindtree.com
