Social Media Specialist

Job Summary:

We are looking for a creative, trend-driven, and fashion-focused Social Media Specialist to handle the online presence of our women’s wear fashion brand. The ideal candidate should have a strong understanding of women’s fashion trends, styling, aesthetics, and digital storytelling. You will be responsible for building a strong brand identity across social media platforms through engaging content, creative campaigns, and consistent audience engagement.

Key Responsibilities:

• Develop and execute creative social media strategies to increase brand visibility, engagement, and online presence.
• Manage daily content planning, posting schedules, stories, reels, and campaigns across Instagram, Facebook, and other relevant platforms.
• Create engaging fashion content including reels, videos, product showcases, styling ideas, behind-the-scenes content, and brand stories.
• Be comfortable creating content on camera and participating in fashion shoots, reels, and promotional videos when required.
• Collaborate with photographers, designers, models, influencers, and marketing teams to create high-quality fashion content.
• Plan and execute seasonal campaigns, product launches, fashion shoots, and promotional activities.
• Develop creative concepts for reels and social media campaigns based on current fashion trends.
• Manage influencer collaborations, brand partnerships, barter campaigns, and paid promotions.
• Monitor social media analytics, engagement insights, and provide regular performance reports.
• Engage with customers by responding to comments, messages, and inquiries professionally.
• Stay updated with women’s fashion trends, social media algorithms, viral content formats, and competitor activities.
• Coordinate with the e-commerce team to align social media promotions with product launches, offers, and sales campaigns.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Fashion Communication, Media, or a related field.
• 2–4 years of experience in Social Media Management, preferably in women’s fashion, apparel, lifestyle, or clothing brands.
• Strong understanding of women’s wear fashion, styling, and fashion content creation.
• Excellent knowledge of Instagram trends, reels, storytelling, and social media growth strategies.
• Strong creative skills with an eye for fashion aesthetics, visuals, and branding.
• Experience with Canva, Photoshop, CapCut, or other content creation tools.
• Good communication skills with strong writing, captioning, and storytelling abilities.
• Camera-friendly with confidence in creating fashion-related content.
• Basic photography and videography skills will be an added advantage.

Preferred:

• Experience managing women’s fashion pages or clothing brands.
• Experience in fashion shoots, styling, influencer collaborations, and content production.
• Ability to independently plan and execute creative content ideas.

Performance Metrics:

• Growth in followers and engagement rate.
• Quality, creativity, and consistency of content output.
• Performance of reels, campaigns, and influencer collaborations.
• Increase in brand visibility, website traffic, and customer engagement.

About Us:

Luxe & Hardy is a premium fashion brand offering thoughtfully designed women's wear and kidswear that blends timeless elegance with everyday comfort. Our collections are inspired by modern trends, refined craftsmanship, and premium-quality fabrics, creating styles that are both sophisticated and versatile. From graceful women's dresses and co-ord sets to stylish kidswear, we are committed to delivering fashion that celebrates confidence, individuality, and lasting quality.

As a growing fashion brand, we believe in creating meaningful customer experiences through innovative designs, engaging digital storytelling, and trend-driven collections that inspire every generation.

For more details, visit https://luxehardy.com/

Pay: ₹28,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Paid time off

Ability to commute/relocate:

• Dwarka, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person