Social Media Specialist

Laundryheap is an award-winning, industry-leading startup transforming the laundry and dry cleaning industry. With services across 17+ global markets and expanding rapidly across Europe, Asia, and North America, we pride ourselves on delivering clean clothes within 24 hours, making us one of the fastest services in the business.
We are looking for a Social Media Specialist to own and grow Laundryheap's presence across social platforms in our international markets. This role focuses on performance-driven social content, short-form video and creator partnerships that build reach, engagement and brand visibility.

This is a hands-on role responsible for planning, creating, publishing and measuring social content, working closely with the Content, Brand, Design, Growth and Paid teams.

Key Responsibilities

1. Social Media Management

Manage and grow the company's presence across:

• Instagram
• Facebook
• LinkedIn
• Pinterest
• TikTok

Responsibilities include:

• Creating monthly social media content calendars across markets
• Writing captions and post copy
• Planning post topics and content themes
• Working with the design team on creatives/collateral
• Publishing and scheduling posts
• Community management: responding to comments and messages
• Growing followers and engagement

2. Content Ideation and Creation

• Plan and develop creatives by themselves and with the creative team
• Develop content around lifestyle, tips, customer stories, convenience and brand messaging
• Identify video trends and formats that can drive engagement and reach

3. Video Content & Scripts

• Plan and develop short-form video content ideas
• Write scripts for Reels, TikTok and short-form videos
• Work with designers/video editors/AI tools to produce videos

4. Influencer & Creator Collaborations

• Manage influencer collaborations and creator campaigns, including agency partners
• Plan influencer content topics, briefs and messaging
• Track influencer content performance and engagement
• Help build partnerships for social media growth and brand visibility

5. Campaign Support & Repurposing

• Align social calendars with marketing campaigns, promotions and seasonal events
• Create social content to support campaigns and offers
• Repurpose blog and website content into social media content
• Share top-performing organic content with the paid team for amplification
• Ensure consistent messaging across website and social channels

6. Performance & Insights

• Monitor engagement and performance across platforms
• Report on social performance monthly
• Identify trends, competitor activity and content opportunities
• Optimise social profiles and content for social search discovery

KPIs / Success Metrics

Performance will be measured based on:

• Social media follower growth
• Engagement rates on social media
• Reach and video views
• Video content production and performance
• Influencer collaborations and content output
• Traffic from social to the website
• Content delivered for campaigns and promotions

Experience & Requirements

• 3–5 years of experience managing social media for a brand
• Proven experience growing social accounts
• Strong short-form copywriting and caption writing skills
• Experience planning and scripting short-form video content / Reels
• Experience creating social content calendars and strategies
• Experience working with influencers or content creators
• Experience working with designers and video editors
• Understanding of performance marketing, not just branding
• Experience managing social across multiple markets is a plus
• Highly organised and able to manage multiple projects and deadlines

Tools / Skills (Preferred)

• Social media scheduling tools (Meta Business Suite, Later, Buffer, Hootsuite or similar)
• Native platform analytics (Meta, TikTok, LinkedIn, Pinterest)
• Canva or basic design tools
• CapCut or basic video editing tools
• Google Analytics (basic understanding)

Work Schedule

• UK Shift: 9-hour shift (8 working hours)
• 5 days a week (Mon-Fri)

Why Join Us?

• Be part of a fast-growing global company with opportunities to learn and grow.
• Take ownership of Laundryheap’s social media presence across international markets.
• Work in a collaborative environment where creativity, ideas and initiative are valued.
• Gain exposure to global brand-building, content creation and performance-driven marketing.
• Work with creative, brand and growth teams to bring innovative social media campaigns to life.
• Competitive salary package with comprehensive health insurance coverage.