Social Media Specialist

Wishes and Blessings, a Noida-based NGO is seeking a creative, enthusiastic and digitally skilled Social Media Officer who can help strengthen our online presence, create engaging content and promote our initiatives across various digital platforms.

Job Responsibilities:

• Manage and regularly update the organisation's social media accounts, including Instagram, Facebook, LinkedIn, YouTube and Quora.
• Plan and create engaging social media content, including posts, reels, videos, stories and captions.
• Develop monthly social media calendars and ensure regular posting across various digital platforms.
• Create and manage digital marketing campaigns to increase awareness, audience engagement and online reach.
• Plan, run and monitor paid advertising campaigns through Meta Ads (Facebook and Instagram) and Google Ads.
• Support digital fundraising campaigns, events and awareness programmes through creative online promotions.
• Explore influencer collaborations, online partnerships and other opportunities to increase the organisation's visibility.
• Stay updated with the latest social media trends, content formats and digital marketing strategies.
• Coordinate with teams to collect information, photographs, videos and updates from the organisation's programmes and activities.
• Provide social media coverage of events and activities.

Qualifications & Skills

• Bachelor’s or Master’s in Digital Marketing, Mass Communication, Journalism, or related field.
• 1-2 years experience in digital media, social media management, paid advertising (Google Ads, Meta Ads), or content creation (NGO experience preferred).
• Strong storytelling, copywriting, and visual communication.
• Proficiency in Meta Ads Manager, Google Ads, analytics tools, SEO, and social media platforms.
• Knowledge of paid campaign strategy, audience targeting, and optimization.
• Proficiency in content creation tools (Canva, Adobe Suite, video editing tools).

Personal Attributes

• Creative, proactive, and detail-oriented.
• Passion for social causes and empathy-driven communication.
• Ability to work independently and collaborate with a team.

Salary 25-35K depending upon experience and knowledge.

Pls note Agencies are NOT eligible to apply.

PLEASE READ THE REQUIREMENTS AND SALARY BRACKET BEFORE APPLYING.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person