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Social Media Specialist

Vidyashilp Academy

6 years

5 Lacs

Bengaluru

Posted:9 hours ago

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Job Description

SOCIAL MEDIA SPECIALISTROLE OVERVIEW

This role is responsible for shaping the school’s digital perception among premium audiences. The focus is on storytelling, brand positioning, and content that drives both engagement and admissions inquiries.

KEY RESPONSIBILITIES

  • Develop and execute social media strategy across Instagram, LinkedIn, Facebook, and YouTube
  • Create high-quality, aspirational content aligned with premium positioning
  • Build narratives that resonate with parents
  • Collaborate with the performance team for lead generation campaigns
  • Plan and execute reels, video content, and storytelling formats
  • Manage content calendar aligned with admissions cycle

REQUIRED SKILLS

  • Strong storytelling and content strategy capability
  • Deep understanding of Instagram and YouTube ecosystems
  • Knowledge of premium brand communication
  • Data-driven approach to content performance

PREFERRED BACKGROUND

  • 6+ years experience
  • Agency experience preferred
  • Exposure to premium/lifestyle/education brands

SUCCESS METRICS

  • Social-driven inquiries
  • Engagement quality (shares, saves, DMs)
  • Content performance (watch time, retention)
  • Brand perception

Pay: From ₹45,000.00 per month

Benefits:

  • Flexible schedule
  • Food provided
  • Health insurance
  • Provident Fund

Ability to commute/relocate:

  • Yelahanka, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

  • What is your Notice Period? Are you available to join Immediately?

Experience:

  • Social media marketing: 6 years (Required)

Work Location: In person

Skills Required

Social Media Brand Positioning Content Strategy Brand Communication Health Insurance Provident Fund Social Media Marketing Content marketing and writing Communication Lead generation and prospecting

Job Type

Full Time

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