Social Media Specialist

As a Social Media Executive at our company, you will play a crucial role in managing and improving our online presence on various social media platforms. Working closely with the marketing team, your responsibilities will include developing and implementing effective social media strategies, crafting engaging content, and expanding our brand's reach in the digital landscape. Your key responsibilities will involve researching and devising successful content strategies for Facebook and Instagram, with a focus on enhancing brand visibility and customer interaction. You will be tasked with creating compelling and audience-specific content that resonates with our target demographic, as well as crafting captivating posts and captions that align with our brand identity and speak to our audience effectively. Utilizing analytics tools to monitor and assess social media performance will be essential, allowing you to fine-tune strategies based on data-driven insights. Managing a content calendar to ensure consistent and timely postings across platforms, scheduling posts for optimal visibility and engagement, and maintaining a cohesive brand presence across all social media interactions will also be part of your role. Additionally, staying abreast of social media trends and developments to ensure content remains relevant and engaging will be crucial. To excel in this role, you should hold a Bachelor's degree in digital marketing or a related field, along with a keen interest in marketing. Proficiency in creating high-quality and engaging social media content, coupled with a creative mindset and the ability to generate innovative content ideas, will be necessary. Strong communication and interpersonal skills, along with the capability to present content and strategies effectively to stakeholders, are also vital. Experience with design tools like Canva or similar platforms, as well as a deep understanding of social media trends, algorithms, and audience behavior, will be advantageous. Joining our team at Fresco offers you the opportunity to gain hands-on experience with international projects, contribute meaningfully, and enjoy a flexible work schedule with a five-day work week. You will have access to learning and development opportunities, including courses and mentorship, and work in a pleasant office environment equipped with amenities such as games, a pool table, foosball, and a book corner. Furthermore, there is potential for growth and career advancement within the company. This is a full-time position based in Mohali, Punjab, requiring your presence in the office during day shifts from Monday to Friday. If you are passionate about social media analytics and content creation, and are willing to reliably commute or relocate to Mohali before starting work, we encourage you to apply and be a part of our dynamic team.,