Social Media Marketing Specialist with strong Video Editing and Strategic Marketing skills.

Job Title:

Location:

Experience:

Industry:

Reporting to:

Job Overview:

Social Media Marketing Specialist

Key Responsibilities:

• Led the GTM strategy

  for the new launch of AI Mentor, driving product positioning, brand communication, and digital campaign rollouts across India.

• Boosted social media reach by 58%

  and improved app engagement across 3 internal apps, resulting in a

  62% increase in installs

  and

  45% higher push open rates

  .

• Delivered user acquisition and brand growth

  through targeted marketing, regional content, and mobile-first strategies within the EdTech and AI in Education sectors.

• Spearheaded digital innovation

  , implementing cutting-edge marketing strategies that resulted in a

  40% increase in website traffic

  and

  70% boost in social media engagement

  .

• Managed end-to-end digital fundraising campaigns

  , raising

  $2.2M+

  and acquiring new donors through strategic social media and email outreach.

• Leveraged social media analytics

  to optimize channel performance, increase engagement, and drive brand visibility.

• Drove a 35% increase in lead generation

  within six months through targeted

  SEO, PPC campaigns

  , and strategic

  multi-platform social media outreach

  .
• Design and publish engaging content using

  Canva's AI-powered features

  , including

  voiceovers

  ,

  avatar creation

  , and

  animated storytelling

  .
• Create and edit

  short-form video content

  (Reels, YouTube Shorts, LinkedIn videos) optimized for platform algorithms.
• Plan and execute

  weekly content calendars

  , working closely with the marketing team to align with campaign objectives.
• Stay ahead of

  social media trends, Canva updates

  , and

  AI-driven marketing tools

  to innovate continuously.
• Ensure

  brand consistency

  across all communication and visual touchpoints.

Required Skills:

• Expertise in

  Canva Pro

  , including

  AI voiceovers

  ,

  avatar design

  , and

  video editing

  .
• Proven ability to

  plan, execute, and analyze

  digital campaigns driving measurable results.
• Strong knowledge of

  Instagram, YouTube, and LinkedIn

  algorithms and best practices.
• Familiarity with

  social media management tools

  like Buffer, Hootsuite, or Meta Business Suite.
• Understanding of

  SEO, PPC, and social media analytics

  for performance tracking.
• Strong sense of design aesthetics and visual storytelling.
• Experience in

  AI content creation

  and

  data-driven marketing

  is a plus.
• Ability to work in a

  fast-paced, creative environment

  with a focus on impact and innovation.

Qualifications:

• Bachelor's degree in

  Marketing, Design, Mass Communication

  , or a related field.

• 4+ years

  of hands-on experience in

  social media marketing, content creation, and performance marketing

  .
• A

  portfolio or social media profile

  (LinkedIn/Instagram) showcasing creative work is mandatory.

What We Offer:

• A

  dynamic startup environment

  with creative freedom and ownership.
• Opportunity to

  lead high-impact campaigns

  across digital and AI domains.
• Mentorship from

  experienced marketing leaders

  .
• Platform to expand your portfolio across

  AI, EdTech, and digital innovation

  .