Social Media Marketing Specialist (Music Industry)

As a Social Media Marketing Specialist with experience in the music industry, you will play a crucial role in creating and implementing effective social media strategies to enhance brand awareness, engage audiences, and drive growth across various platforms. Your deep understanding of the music industry landscape, emerging trends, and audience preferences will enable you to develop compelling digital content that resonates with music enthusiasts. Your key responsibilities will include developing and curating engaging content for social media platforms such as Instagram, TikTok, YouTube, and Facebook, with a focus on appealing to music audiences. You will be responsible for planning and executing social media marketing campaigns to promote new releases, concerts, merchandise, and other music-related initiatives. Building strong community relationships through active engagement with followers, responding to comments, and fostering brand loyalty will be essential. Collaborating with artists, influencers, and music platforms to expand reach and enhance brand visibility will be a key aspect of your role. Additionally, you will monitor social media performance, track key metrics, and generate reports to analyze campaign effectiveness and identify optimization opportunities. Staying abreast of social media and music industry trends will enable you to propose and implement innovative ideas for content and campaigns. You will work closely with other marketing team members to develop cohesive multi-channel strategies. The ideal candidate for this role should have a minimum of 2 years of experience in social media marketing within the music industry, along with a bachelor's degree in Marketing, Communications, or a related field. Strong knowledge of social media platforms, content creation, and familiarity with music streaming platforms such as Spotify, Apple Music, and SoundCloud are essential. This is a full-time, permanent position with benefits including health insurance and Provident Fund. The work schedule is during the day shift, and the work location is in person.,