Social Media Marketing Specialist

Job Description

Responsibilities Develop and implement social media strategies that align with CuriousEd.ai's brand and business objectives. Worked with brand building in a B2B marketing , preferably for an online product. Create and schedule engaging content (graphics, videos, reels, posts, blogs) for LinkedIn, Twitter, Instagram, Facebook, and YouTube. Grow and engage our community of schools, educators, parents, and students through compelling storytelling and campaigns. Monitor trends in EdTech, AI, and Cambridge curriculum to create relevant and shareable content. Manage social media advertising campaigns to drive awareness, engagement, and lead generation. Collaborate with designers, content writers, and the marketing team to optimize branding. Engage with followers, respond to queries, and encourage discussions. Track and analyze performance metrics to refine social media strategies. Requirement : 2+ years of experience in social media marketing (preferably in EdTech and SaaS). International market exposure is a must Atleast 2 years in B2B marketing , especially in brand building. Strong understanding of social media platforms, algorithms, and best practices. Ability to create visually appealing content, with mandatory skills in graphic design and video editing. Excellent copywriting skills with an engaging and educational tone. Familiarity with SEO, analytics tools, and social media scheduling tools. Passion for education, AI, and innovation. A creative mindset with data-driven decision-making abilities.