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Akshaya Patra Foundation
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Social Media Marketing Professional

Social Media Marketing Professional

Akshaya Patra Foundation

4 - 5 years

6 - 7 Lacs

bengaluru

Posted:1 week ago| Platform:

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Skills Required

customer acquisition social media marketing ppc campaign management brand awareness sem customer service link building seo digital marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Execute all digital initiatives, including Paid, Owned, and Earned media.

Self-execute across a wide range of marketing channels (SEM/PPC/Google Ads/Display/Social Media Marketing/Programmatic/Viral Marketing/Brand Marketing, etc.) and activities (campaign management, keyword targeting, optimization based on data-driven strategies, etc.).

Continuously discover new growth opportunities by leveraging the power of digital/social media, with mobile as the primary device.

Track, report, and analyze website analytics and campaign performance.

Analyze data to generate insights for new marketing campaigns.

Set up multiple landing pages and conduct A/B tests to understand user behaviour.

Collaborate with engineers and designers to implement UI changes and layouts.

Manage relationships with external partners and technology vendors.

Experiment with various advertising channels and track conversions to optimize marketing campaigns.

Use Google Analytics to monitor key site performance metrics, measure, test, and improve website conversion rates while ensuring a positive user experience.

Leverage data trends to optimize spending and performance across all digital activities.

4 to 5 years of experience in digital marketing, with at least 4 years in internet companies (experience in building or growing consumer brands in the internet space is a plus).
Strong analytical skills and a flair for working with numbers. Hands-on experience with mobile and web analytics (implementation, modeling, and analysis).
4+ years of experience in Google AdWords, Facebook paid marketing, and content marketing, with a proven track record in customer acquisition and retention.
Proficient in digital marketing, including SEM, PPC, Google Ads, Display Ads, Social Media Marketing, 5 - Brand Marketing, Content Marketing, Affiliate Marketing, and more.
Basic understanding of web technologies (HTML, Cookies, A/B testing, etc.).
In-depth understanding of consumer behaviour across various digital channels.
Extensive hands-on experience with Google Analytics and Google AdWords.
A creative self-starter who thrives in both independent and collaborative team environments.
Using AI to predict trends, analyze customer behaviour, and optimize keyword targeting.

Develop, curate, and schedule high-quality, engaging content for various social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Threads.
Write clear, compelling copy for social media posts, advertisements, and campaigns.
Design visually appealing graphics and multimedia content using Adobe Photoshop and other tools.
Perform videediting tcreate engaging videcontent for social media platforms.
Develop and implement a comprehensive social media strategy tincrease brand awareness, engagement, and follower growth.
Plan and execute social media campaigns that align with marketing objectives and Organisation goals.
Engage with followers and respond tcomments, messages, and inquiries in a timely and professional manner.
Foster and grow an online community, building strong relationships with followers and influencers.
Track and analyze social media performance using analytics tools such as Google Analytics, Hootsuite, or Sprout Social.
Prepare regular reports on social media metrics, insights, and trends, and provide actionable recommendations for improvement.
Collaborate with other departments, such as sales and customer service, tsupport their social media needs.

4 t5 years of experience in social media management, preferably in a senior or lead role.
Proven experience with major social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
Excellent communication and interpersonal skills.
Strong analytical skills and experience with social media analytics tools.
Ability tmultitask, prioritize, and manage time effectively.

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Proven SEO experience of 4 years
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, Webmaster Omniture, WebTrends)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM

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Akshaya Patra Foundation

Non-Profit / NGO

Bengaluru

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Social Media Marketing Professional