Social Media Marketing Manager

Flynote is an international vacation platform that believes the best way to plan a trip is by consulting with someone who has lived in the destination. The company collaborates with a global community of travel enthusiasts known as Flynote Fellows who travel the world on sponsored trips. Leveraging their experiences, Flynote uses its technology platform to create highly personalized itineraries for customers on holiday. Established in 2018 by alumni of IIT Kanpur, Flynote is supported by prominent venture capital firms and recognized as one of the top 15 early-stage startups in Asia. We are seeking talented individuals to join our team as early members and contribute to making travel more accessible worldwide. As a Social Media Marketing Specialist, your primary role involves acquiring travelers (leads) from social media platforms like Facebook and Instagram. Key responsibilities include: - Conducting research on current industry trends and audience preferences to develop strategies for paid acquisition through social media - Managing a budget allocated for social media advertising - Creating and implementing social media ads that align with marketing, revenue, and supply team objectives - Brainstorming innovative growth strategies for paid acquisitions - Monitoring and evaluating the performance of marketing campaigns, analyzing ROI and KPIs - Incorporating tracking parameters and UTMs in campaigns diligently - Identifying trends and insights to optimize spending and performance - Collaborating with tech, content, supply, and revenue teams to enhance campaign efficiency - Identifying new audience segments (e.g., lookalike audience) and utilizing existing customer bases through remarketing ads Requirements: - Demonstrated work experience as a Social Media Marketing Specialist in the experience, travel, or hospitality industry - Experience in managing lead generation campaigns - Proficiency in managing marketing budgets exceeding 1Cr+ monthly - Effective presentation and communication skills for sharing ideas and strategies - Ability to multitask and work on multiple projects simultaneously under different managers - Preferred qualification: Facebook Blueprint Certification Skills: - Social Media Marketing (SMM) - Social media strategy - Web Analytics - Hubspot - Google Adwords - Social Media Optimization (SMO) - Content Marketing Join us at Flynote and be a part of revolutionizing the way people travel. For more information about Flynote, visit www.flynote.in.,