Social Media Marketing Intern

Description

yKnot is a lifestyle brand focused on empowering rural artisans in India by creating economic opportunities through the production of handcrafted products. Each product is thoughtfully designed to preserve traditional craftsmanship, support rural livelihoods, and meet contemporary global demand.

Role Description

This is a full-time role for a Social Media Marketing & Video Editing Intern based in Mumbai. Key responsibilities include shooting and editing videos, creating engaging social media content, managing social media channels, executing digital marketing campaigns, and supporting broader marketing efforts. The intern will collaborate with the marketing team to build brand visibility and engage with the online community effectively.

Key Responsibilities-

A. Content Strategy & Planning

• Conduct competitor research and stay updated on industry trends.
• Build monthly content calendars and campaign concepts.
• Develop platform-specific content strategies aligned with each vertical's brand story.

B. Content Creation & Execution

• Shoot videos and photos during product shoots, events, and campaigns.
• Edit and produce engaging reels, short videos, and social-first content using tools like CapCut, Premiere Pro, Canva, etc.
• Work closely with the design and product team to create story-driven content.

C. Social Media Management

• Handle daily posting, engagement, and community interactions on Instagram and LinkedIn.
• Maintain a consistent brand voice, aesthetic, and message across platforms.
• Track KPIs, analyze insights, and prepare monthly performance reports.

D. Website & Analytics Support

• Assist in managing website content, product listings, and updates.
• Monitor product performance and user engagement analytics.
• Suggest improvements to strengthen digital presence and content outcomes.

What We're Looking For

• Strong understanding of social media trends and best practices.
• Good video editing & basic graphic design skills.
• A creative thinker with strong attention to detail.
• Ability to manage multiple tasks and meet timelines.

Internship Details

• Location: Mumbai
• Duration: 3 Months (Extendable to full time opportunity based on performance)