Social Media Marketing Executive

Designation - Social Media Marketing

Experience : 2 to 3yrs

Location: Andheri East, Mumbai

About us:

At One Media Works, we are a fast-growing digital marketing agency delivering 360° solutions across social media, performance marketing, influencer collaborations, content creation, Design solutions, Branding and AI-driven strategies. We are passionate about creativity, innovation, and measurable growth, working with diverse brands across industries.

We are passionate about creativity, innovation, and measurable growth, and we’re looking for talented individuals who can bring fresh ideas and data-driven execution to our client campaigns

Role Overview:

As a Social Media Marketing Executive, you will manage end-to-end digital campaigns — from content calendars, organic growth strategies, influencer marketing, and ads management to Meta Analytics, report making, content writing, and email marketing — driving measurable results for multiple brands.

Key Responsibilities:

• Manage social media platforms (Instagram, Facebook, Pinterest, Twitter, Youtube) to increase brand visibility and engagement. Implemented SEO strategies to enhance website traffic, boosting organic visits through keyword optimization and on- page improvements.
• Conduct market research, competitor analysis, and audience segmentation to build customer personas and align campaigns with target users.
• Develop content strategy and marketing assets (blogs, social media posts, email templates, ad copies) to engage users and strengthen brand presence.
• Defined KPIs, dashboards, and budgets, tracked campaign performance, and optimized marketing activities for maximum ROI.
• Align content and campaigns with brand goals, sales objectives, and market trends.
• Curate and oversee engaging, platform-specific content (posts, reels, shorts, blogs, stories).
• Create content calendar and content plan strategy for Organic Growth
• Provide insights and recommendations to improve reach, engagement, and ROI.
• Analyze data using Excel, prepared reports, and tracked key performance indicators. Assist in tracking key metrics and performance indicators for ongoing projects.
• Better understanding of performance marketing — objectives, targeting, optimization and also Google & Meta ads
• Support in managing paid campaigns and measuring results.
• Build and execute influencer marketing strategies to boost reach and conversions.
• Proficiency in AI-driven marketing tools and technology

Requirements:

• Bachelor’s/Master’s in Marketing, Digital Media, or related field.
• 2–3 years of experience in Social Media Marketing
• Good in Communication and Creative mindset

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time
• Paid time off

Work Location: In person