Social Media Manager

1. Social Media Strategy & Management

• Plan, create, and execute monthly social media calendars for multiple clients.
  
• Manage day-to-day posting, engagement, and community interactions across platforms.
  
• Coordinate with designers and video editors to ensure timely delivery of creatives.
  
• Monitor trends, competitors, and insights to refine content strategy.
  

2. Meta (Facebook & Instagram) Ads

• Create, manage, and optimize paid advertising campaigns.
  
• Allocate budgets, track performance, and deliver weekly/monthly reports.
  
• Run A/B tests and optimize creatives for best results.
  

3. Google Ads

• Set up and manage Google Search, Display, and YouTube campaigns.
  
• Monitor KPIs like CTR, CPC, conversions, and ROAS.
  
• Optimize keywords, bids, and landing pages for improved performance.
  

4. SEO (Search Engine Optimization)

• Conduct keyword research and competitor analysis.
  
• Coordinate with content writers for SEO-driven blogs and website content.
  
• Track rankings, fix basic technical SEO issues, and improve organic visibility.
  

5. Website Management

• Oversee regular website updates, banners, blogs, and product pages.
  
• Work with developers/designers to ensure smooth UI/UX performance.
  
• Monitor website analytics and conversion funnels.
  

6. Client Coordination & Reporting

• Serve as the primary point of contact for clients for all digital marketing activities.
  
• Present strategy, calendars, and performance reports.
  
• Understand client goals and consistently deliver results that align with brand objectives.
  
• Maintain strong communication and relationship-building with clients.
  

Required Skills & Qualifications

• Strong understanding of Meta Ads, Google Ads, SEO, and analytics tools.
  
• Knowledge of website CMS platforms (WordPress, Shopify, etc.) is a plus.
  
• Excellent communication and client management skills.
  
• Ability to multitask and manage multiple brands simultaneously.