Social Media Manager

Title: Social Media ManagerLocation: RemoteEmployment Type: Full TimeWork Timings: 2-11 PMExperience: 2+ Years of experience

• Social Media Strategy: Design and execute an end-to-end social media strategy aligned with brand goals.
• Content Creation & Campaign Ideation: Brainstorm and storyboard campaigns, draft compelling captions, and bring content pillars (carousels, reels, polls, event highlights, blogs) to life.
• Brand Positioning: Translate complex, technical topics (AI, Digital Transformation, Cloud) into simple, engaging, and value-driven narratives.
• Performance Tracking & Analytics: Monitor, analyze, and report KPIs (CTR, engagement, traffic) to optimize campaigns.
• Audience Engagement: Build authentic connections, respond to comments/messages, and amplify community conversations.
• Cross-team Collaboration: Partner with design, marketing, and business teams to bring content vision to execution.
• Channel Growth: Lead LinkedIn growth strategy while exploring other platforms like YouTube & Instagram.
• Campaign Support: Align posts with ongoing marketing campaigns and events.

Top Non-Negotiable Skills

• LinkedIn Strategy Expertise (especially for B2B audiences)
• Strong Copywriting tailored to executive audiences
• B2B Content Marketing experience
• Performance Tracking & Data Analysis
• Comfort with multiple content formats (Carousels, Reels, Polls, Blogs)
• SEO Basics

Negotiable Skills

• Basic design & video editing skills (for storyboarding + content vision)
• Familiarity with running & analyzing paid campaigns
• Understanding of AI, Digital Transformation, and Tech topics (big plus!)