Social Media Manager

Job Description

Purpose of the job: We are seeking a communication specialist with capabilities to think strategically, has an eye for detail, the ability to multitask, can work under pressure and perform. A communication strategist must be passionate, self-motivated, and a team player. You also must have exceptional interpersonal and communication skills. Role & responsibilities Must have excellent communication skills writing, storytelling, editing, and presentation skills Develop creative and engaging social media strategies manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube, adapting content to suit different channels Develop communication strategy across multimedia including social media strategy Build social media strategy based on competitive research, platform determination, audience understanding, and key messaging Understand and build creative mood boards/style guidelines so as to create rich media and error-free copy across platforms Evaluate communication campaigns performance and build/maintain/share periodic reports Work closely with content writers to review/proof-read content to build error-free content Brainstorm campaign ideas with internal team to build comm strategy and drive various brand initiatives Must be fluent in social media with hands-on experience of multiple social media platforms and awareness of current trends Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights Educate other staff on the use of social media and promote its use within the company Manage and facilitate social media communities by responding to social media posts and developing discussions Knowledge of social media tools like Hootsuite and others, to create and manage multiple social media accounts from a single dashboard.