Job Title: Social Media manager - Real Estate
Company:-Stature Properties Pvt Ltd
Location: Bangalore, Karnataka (On-site / Office)
Experience: 3–5 Years
Department: Social Media
Employment Type: Full-Time.
About "Stature Properties Pvt Ltd" is a growing real estate company focused on delivering exceptional residential and commercial property solutions.
We are looking for a results-driven Social Media Manager who can drive high-quality leads, optimize marketing spend, and scale digital campaigns to support business growth.
Job Overview:-
- We are looking for a creative and strategic Social Media Manager with 3–5 years of experience in managing social media for real estate brands.
- The ideal candidate will be responsible for building brand presence, driving engagement, generating organic leads,
- and supporting performance campaigns across all major social platforms.
- You should have a strong understanding of real estate buyer psychology, content trends, and community management.
Key Responsibilities:-
- Plan, launch, and manage Meta Ads (Facebook & Instagram), Google Ads and LinkedIn Ads campaigns for real estate projects.
- Develop performance marketing strategies based on project location, pricing, target audience, and campaign objectives.
- Manage daily advertising budgets and optimize campaigns for CPL, lead quality, site visits, and conversions.
- Conduct audience research, targeting, retargeting, and lookalike audience campaigns.
- Create and test multiple ad creatives, copy, headlines, offers, and landing pages.
- Monitor campaign performance and conduct A/B testing to improve results.
- Track leads through CRM, Google Sheets, Meta Pixel, Google Analytics, Google Tag Manager, and conversion tracking tools.
- Analyze campaign data and prepare regular performance reports with actionable insights.
- Coordinate with the creative, content, sales, and CRM teams to improve lead quality and conversion rates.
- Identify underperforming campaigns and take corrective actions quickly.
- Manage remarketing campaigns for website visitors, video viewers, leads, and existing prospects.
- Stay updated with changes in Meta Ads, Google Ads, tracking, attribution, and real estate marketing trends.
Requirements:-
- 3–5 years of proven experience as a Social Media Manager, preferably in the real estate industry.
- Strong portfolio of managing social media for residential/commercial real estate projects.
- In-depth knowledge of Instagram, Facebook, LinkedIn, YouTube, and current algorithm trends.
- Excellent content planning, copywriting, and storytelling skills.
- Experience with social media management tools like Meta Business Suite, Hootsuite, Buffer, or Sprout Social.
- Basic understanding of Meta Ads and collaboration with paid campaigns.
- Strong knowledge of reel trends, video-first content, and community building.
- Ability to shoot and direct basic content on-site (project sites, sample flats, events).
- Strong analytical skills and data-driven mindset.
- Good communication, leadership, and team coordination skills.
Preferred Qualifications:-
- Experience handling social media for Bangalore real estate projects.
- Experience working with real estate developers, channel partners, and sales teams.
- Knowledge of basic photo/video editing tools (Canva, CapCut, VN, Adobe Suite).
- Understanding of SEO, YouTube optimization, and landing page content.
- Experience managing crisis communication and online reputation.
Key Performance Indicators (KPIs):-
- Cost Per Lead (CPL)
- Qualified Lead Rate
- Cost Per Qualified Lead
- Site Visit Rate
- Lead-to-Booking Conversion
- Campaign ROI/ROAS
- Overall Lead Quality
Regards
R Shree Harsha | HR Manager
9035200960
hr@staturegroup.in
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
