We're Hiring: Social Media Manager
Company: Filohevis
Location: Shalimar Bagh, Delhi
Job Type: Full-Time | Work From Office
Experience: Minimum 3+ Years
Salary: ₹40,000+ per month (Negotiable based on experience, skills & interview)
About Filohevis
Filohevis is a growing men's fashion and lifestyle brand focused on premium apparel, contemporary styles, and building a strong digital presence.
We're looking for a creative, strategic, and results-driven Social Media Manager who can take ownership of our social media presence and help elevate Filohevis into a stronger, more recognisable fashion brand.
We want someone who doesn't just manage social media accounts but understands brand building, content strategy, audience engagement, and digital growth.
Key Responsibilities
1. Social Media Strategy & Brand Growth
- Develop and execute a comprehensive social media strategy aligned with the brand's positioning and business goals.
- Take ownership of the brand's social media growth, engagement, and overall digital presence.
- Build a strong, consistent, and recognisable brand identity across platforms.
- Identify growth opportunities, emerging trends, and creative strategies to expand brand reach.
- Conduct competitor research and analyse successful fashion and D2C brands.
2. Content Planning & Creative Direction
- Develop monthly content calendars and plan engaging content across Instagram, Facebook, YouTube, and other relevant platforms.
- Conceptualise creative campaigns, Instagram Reels, product storytelling, and engaging social media content.
- Provide creative direction for photoshoots, video shoots, and content production.
- Collaborate with video editors, designers, photographers, and content creators to execute ideas.
- Ensure all content maintains a premium, cohesive, and visually appealing brand aesthetic.
- Stay updated with fashion trends, viral content formats, and evolving social media algorithms.
3. Campaign Planning & Execution
- Plan and execute creative campaigns for product launches, seasonal collections, festivals, and promotional activities.
- Develop fresh campaign concepts that strengthen brand recall and encourage customer engagement.
- Coordinate with influencers and content creators for brand collaborations and content campaigns.
- Work closely with the marketing team to align organic social media content with broader marketing initiatives.
4. Analytics & Performance Optimisation
- Monitor key performance metrics, including reach, engagement, follower growth, views, and conversions.
- Analyse content performance and use insights to continuously improve the social media strategy.
- Prepare periodic performance reports with actionable recommendations.
- Experiment with new content formats, creative approaches, and growth strategies.
5. Community & Brand Management
- Maintain a consistent brand voice and communication style across social platforms.
- Oversee community engagement, comments, and audience interactions.
- Identify opportunities to build an active and loyal online community.
- Ensure timely and consistent publishing of high-quality content.
Skills & Qualifications
- Minimum 3+ years of relevant experience in social media management, content strategy, or digital brand building.
- Proven experience managing and growing social media accounts, preferably for fashion, lifestyle, e-commerce, or D2C brands.
- Strong understanding of Instagram, Facebook, YouTube, and current social media trends.
- Excellent creative thinking, storytelling, and campaign conceptualisation skills.
- Ability to independently develop and execute social media strategies.
- Strong understanding of branding, visual aesthetics, content marketing, and audience behaviour.
- Experience coordinating creative teams, shoots, influencers, and content production.
- Proficiency with social media analytics, scheduling platforms, and content planning tools.
- Familiarity with Canva, Adobe Creative Suite, and AI-powered creative tools is an advantage.
- Strong communication, organisational, and project management skills.
- Ability to take initiative, manage deadlines, and work independently.
Who We're Looking For
We're looking for someone who thinks beyond daily posting.
Someone who can look at a brand, identify opportunities, develop a clear creative vision, and turn that vision into measurable growth.
The ideal candidate should be:
- Strategic: Understands how to build a brand, not just grow follower counts.
- Creative: Brings original campaign ideas, strong visual direction, and fresh perspectives.
- Proactive: Takes ownership, identifies opportunities, and drives initiatives independently.
- Analytical: Uses performance insights to make smarter content decisions.
- Growth-Oriented: Is genuinely excited about scaling a fashion brand and making a visible impact.
Why Join Filohevis?
- Opportunity to take ownership of the social media strategy for a growing fashion brand.
- Creative freedom to experiment with new ideas, campaigns, and content formats.
- Work closely with the marketing and creative teams.
- Opportunity to directly influence the brand's positioning, identity, and digital growth.
How to Apply
Interested candidates should share their:
- Updated resume
- Portfolio or links to social media accounts previously managed
- Examples of successful campaigns or measurable growth achieved
- Current and expected CTC
Location: Shalimar Bagh, Delhi
Salary: ₹40,000+ per month, based on experience and interview performance
Experience: 3+ Years (Mandatory)
Work Mode: Full-Time, Work From Office
Pay: From ₹40,000.00 per month
Work Location: In person
