Social Media Manager

We are looking for a creative and performance-driven Social Media Manager with strong experience in Social Media Optimization (SMO), paid advertising campaigns, and content strategy. The ideal candidate should have hands-on experience managing social media platforms, running paid campaigns, analyzing performance, and improving brand engagement.

Key Responsibilities:

• Develop and execute social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter/X, and YouTube.
• Manage daily social media activities including content planning, posting, engagement, and community management.
• Create and optimize paid advertising campaigns on platforms like:
• Meta Ads (Facebook & Instagram Ads) (preferred)
• LinkedIn Ads (added advantage)
• Plan, launch, monitor, and optimize campaigns to achieve goals such as lead generation, traffic, brand awareness, and conversions.
• Analyze campaign performance using metrics like CPL, CTR, CPC, CPM, ROI, and conversion rates.
• Conduct audience research, competitor analysis, and market trends monitoring.
• Coordinate with content designers, video editors, and marketing teams for creative development.
• Create monthly social media calendars and performance reports.
• Improve organic reach, engagement, followers, and brand visibility.
• Test different ad creatives, copies, audiences, and bidding strategies to improve results.
• Manage social media queries, comments, and customer interactions professionally.
• Stay updated with latest social media trends, algorithms, and advertising policies.

Required Skills:

• Hands-on experience with Meta Business Suite & Ads Manager.
• Strong knowledge of SMO strategies and social media algorithms.
• Experience in lead generation campaigns and paid advertising optimization.
• Good understanding of targeting, retargeting, lookalike audiences, and conversion tracking.
• Knowledge of analytics tools like Meta Insights, Google Analytics, and Search Console.
• Excellent communication and creative thinking skills.
• Ability to analyze data and make performance-based decisions.

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

• Flexible schedule

Experience:

• Meta ads: 1 year (Preferred)

Work Location: In person