Social Media Manager

Job Summary We are seeking a creative, data-driven, and highly organized Social Media Manager to own our brand's voice across all digital channels. In this role, you will design and execute our end-to-end social media strategy, create highly engaging multimedia content, build a thriving online community, and analyze performance data to drive measurable business growth. The ideal candidate understands the nuance of different platform algorithms, possesses exceptional storytelling skills, and can translate brand objectives into a cohesive, impactful social presence.

Core Responsibilities

• Strategy & Planning: Develop and execute an overarching social media strategy aligned with company goals, target audience preferences, and brand positioning.
• Content Creation: Conceptualize, write, edit, and publish high-quality daily content (including graphics, short-form videos/reels, stories, and copy) across platforms like Instagram, LinkedIn and Facebook.
• Community Management: Actively engage with followers, respond to customer queries and comments in a timely, brand-aligned voice, and cultivate healthy digital relationships.
• Campaign & Paid Ad Support: Collaborate with the wider marketing team to plan and track organic campaigns and paid social ads (e.g., Meta Ads Manager, LinkedIn Campaign Manager).
• Analytics & Optimization: Monitor key metrics (reach, engagement, conversion, and follower growth) using tools like Google Analytics or platform-native insights, providing monthly performance reports and optimization recommendations to leadership.
• Trend & Competitor Analysis: Research emerging social media technologies, algorithm updates, and platform trends to keep the brand ahead of the curve.
• Cross-Functional Collaboration: Partner with product, sales, and design teams to ensure a consistent visual identity and narrative across the web.

Required Skills & Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field (or equivalent practical experience).
• Experience: [X] years of proven experience actively managing professional social media channels for a B2B or B2C brand.
• Content Tools: Strong hands-on proficiency with design and video editing software such as Canva, Adobe Creative Suite, CapCut, or Figma.
• Copywriting: Exceptional storytelling and writing skills with a keen eye for proofreading and an adaptive brand voice.
• SEO & Digital Marketing: Functional knowledge of SEO fundamentals, keyword research, and traffic optimization.
• Soft Skills: Superior multitasking capabilities, self-motivated time management, and a highly collaborative attitude

Pay: ₹19,000.00 - ₹20,000.00 per month

Work Location: In person