Lucky Silk Store is a Delhi-based premium ethnic wear label celebrating the beauty of Indian craftsmanship with a contemporary touch.From timeless silhouettes to intricate detailing, our creations bring together comfort, culture, and modern design sensibilities.We are a growing our fashion house,In a process of building a new premium Indian women wear brand Currently expanding our creative and digital presence Our focus is on building an in-house team that brings storytelling, design, and fashion aesthetics together to create something truly beautiful.Instagram: @luckysilkstore.official

Role Description

This is a full-time, on-site role for a Social Media Manager based in Delhi, India. The Social Media Manager will be responsible for creating, implementing, posting and analyzing social media strategies to enhance brand presence and engagement. Day-to-day tasks include managing social media accounts, creating and posting content, monitoring audience interactions, Communication on comments, Dms and optimizing campaigns to meet marketing goals. Collaboration with cross-functional teams to align content strategy with broader marketing initiatives is a key part of this role.

Qualifications

Proficiency in Social Media Marketing and Social Media Optimization (SMO)
Create and manage engaging content for Instagram, Pinterest, and Facebook
Plan and coordinate fashion shoots, reels, and campaigns
Write creative captions and track performance metrics
Work closely with our founders and creative team to shape brand identity
Love and experience in Fashion field a must
Strong Communication and Writing skills
Experience in developing and executing Content Strategy
Analytical skills to track performance metrics and optimize campaigns
Familiarity with social media management tools and emerging trends
Ability to collaborate effectively with team members across various departments
Bachelor's degree in Marketing, Communications, or a related field preferred
Prior experience (3-4 years) in a similar role is an advantage

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Social Media Manager