Social Media Manager

Job Description

Objectives of this role Increase engagement for existing audiences with high-quality social initiatives Acquire new followers by filling gaps in our marketing content output Align our brand with new and emerging trends Improve ROI through more consistently on-target messaging Identify new channels to embed our brand that align our marketing direction Glean insights from social data using monitoring tools Responsibilities Use social media tools to craft and release content to our social channels Develop social media campaigns in collaboration with the marketing team Become an extension of the companys brand to connect with existing customers, and acquire new ones Analyze the company’s social strategy to make frequent improvement suggestions Stay up to date with new and emerging trends to help keep [Company X]’s social media presence consistently relevant Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations Skills and qualifications Significant management and leadership experience Extensive knowledge of a variety of current social media platforms Excellent problem-solving techniques Strong multitasking capabilities under pressure Clear, confident communication abilities Effective time-management skills Preferred qualifications Significant experience leading a brand’s social media initiatives Keen understanding of how to craft effective social media strategies Strong familiarity with computers, email clients, and project management software Experience with social media tools Capable with database query languages such as SQL Large social media following