Social Media Manager

To strategically develop and manage the personal brand of our Founder, ensuring his presence across digital and media platforms reflects his values as a visionary entrepreneur, designer, hotelier, and Founder & CMD of Della Group. He is known for pioneering innovation across luxury, hospitality, and leadership sectors in India. The role focuses on digital storytelling, social media growth, public engagement, and positioning him as a global thought leader.

• Personal Shadowing & Real-Time Content Creation

• Be present around the Founder/CMD throughout the day to capture high-quality, real-time content including sound bites, behind-the-scenes moments, inspirational quotes, and leadership insights.
  
• Create engaging short-form videos, reels, and photo stories that reflect the Founders vision, personality, and influence.
  

• Social Media Management & Daily Execution

• Manage and execute daily content across the Founders personal social media platforms including

  Instagram, LinkedIn, and Facebook

  .
• Maintain and update a well-planned content calendar featuring key events, brand initiatives, milestones, and moments of thought leadership.
  

• Event Coverage & Timely Updates

• Ensure all public appearances, meetings, and major events involving the Founder are covered and posted in real-time.
  
• Liaise with internal teams and event partners to capture content that aligns with the communication strategy.
  

• Brand & Aesthetic Alignment

• Ensure all content aligns with the

  luxury positioning

  and high standards of the brand.
• Work with creative teams to maintain a premium and visually cohesive feed across all platforms.
  

• Engagement & Community Management

• Monitor engagement, respond to comments/messages where relevant, and foster meaningful interaction on behalf of the Founder.
  
• Analyse platform insights and recommend strategies to improve content performance, reach, and brand perception.
  

• Creative Ideation & Storytelling

• Develop innovative, high-engagement content ideas that highlight the Founders leadership, vision, and values.
  
• Stay updated with the latest trends, formats, and algorithms to ensure platform-optimized content.
  

• Personal Brand Development

• Strategically build and evolve the personal brand of the CMD across digital platforms, ensuring consistent tone, messaging, and presence.
  
• Understand the Founders professional and personal brand voice to craft authentic and impactful narratives.
  

• Content Archiving & Documentation

• Maintain a structured archive of all visual and written content, media coverage, and digital assets for future use and reference.

• Key Requirements:

• 1–5 years of experience in

  personal branding, social media management

  , or digital marketing.
• Strong command over

  English writing, storytelling, and content ideation

  .
• Experience working with

  CXO-level executives or high-profile individuals is a plus

  .
• Proficiency in tools like

  Canva, Adobe Suite, Buffer, Later, Meta Business Suite, LinkedIn Analytics is a plus.

• Self-starter with a creative mindset, high attention to detail, and the ability to

  work under pressure and tight deadlines

  .
• Passion for luxury, design, entrepreneurship, leadership, and social change is a big advantage.