Social Media Manager: Creative & Digital Marketing Specialist

The Kulish School, Jagatpura

The role involves overseeing all creative aspects (developing social media content, conducting creative testing and performing analytics) as well as media management (target audience selection and campaign performance analysis) to ensure the content reaches and engages the right audience.

Key Responsibilities

1. Creative Design & Content Development

• Design and modify promotional materials including ads, brochures, posters, and reels.
• Operate camera equipment to capture professional-quality photos and videos.
• Manage lighting and visual setups for high-quality content production.
• Edit reels and videos, adding captions, transitions, and music to enhance impact.
• Translate ideas into engaging visual and written content aligned with brand identity.

2. Media Management & Digital Advertising

• Manage and operate official social media accounts (Facebook, Instagram, LinkedIn, YouTube, X etc.).
• Create, release and monitor both

  organic and paid ad campaigns

  without reliance on external agencies.
• Plan, execute and optimize campaigns on

  Google Ads (AdWords), Meta Ads Manager, LinkedIn Ads

  , etc.
• Analyze campaign performance through analytics tools and present actionable insights.
• Select and optimize target audience segments to maximize campaign reach and ROI.

3. Content Writing

• Write impactful ad copies, taglines, and captions for digital campaigns.
• Draft engaging scripts for reels, short videos, and promotional materials.
• Ensure content is grammatically correct, original, and aligned with the brands tone of voice.

Qualifications & Skills Required

• Graduate with Proficiency in creative software:

  Adobe Photoshop, Illustrator, Canva, Premiere Pro/Final Cut Pro, After Effects

  (or similar tools).
• Strong knowledge of

  camera operations, lighting, and video editing workflows

  .
• Hands-on experience in

  digital advertising platforms

  (Google Ads, Facebook/Instagram Ads, LinkedIn Ads, etc.).
• Knowledge of

  SEO and SEM

  (preferred, not mandatory).
• Excellent English language skills (written and verbal).
• 25 years of experience in creative design, media management, or digital marketing.

Key Attributes

• Highly creative with attention to detail.
• Self-starter with the ability to manage end-to-end campaigns independently.
• Analytical thinker with the ability to interpret campaign performance data.
• Strong time management and multitasking skills.
• Collaborative and adaptable with a solution-oriented mindset.

Other Requirements

• Conversational in English
• 1+ years of work experience with Google Ads

Interested candidates may share the CV on aakanksha.mathur@in.patrika.com.