Social Media Manager & Community Builder

Job Title: Social Media Manager & Community Builder

Location:

Role Type:

About TalentGum :

TalentGum is a fast-growing global e-learning platform launched in 2021 with a mission to redefine extracurricular education for children. We help children discover confidence, creativity, and communication skills through expert-led live online courses in public speaking, music, dance, art, and chess.

With a 4.6/5 Google rating, 40,000+ learners, and a presence in 60+ countries, TalentGum is trusted by parents worldwide to support the holistic development of children aged 5 to 14 years.

Role Overview:

We're looking for a Social Media Manager with strong content instincts and community-building experience. This role is focused on driving engagement, nurturing conversations, and building long-term parent communities that contribute organically to brand trust, growth, and customer acquisition.

This is not a passive posting role. It is for someone who enjoys interacting with audiences, building relationships, and shaping how a brand shows up every day.

Key Responsibilities :

• Content & Engagement
• Plan and execute engaging content across platforms such as Instagram, Facebook, and YouTube.
• Create vibrant, relatable, and value-driven content tailored to parents and children.
• Collaborate with internal teams to develop content ideas aligned with brand and growth goals
• Stay updated on content formats, trends, and engagement-led storytelling styles
• Actively engage with audiences through comments, DMs, and community interactions
• Social Media Management
• Own TalentGum's social media calendars and posting cadence
• Monitor performance and optimize content for higher engagement
• Maintain consistent brand voice and messaging across platforms
• Live & Interactive Content (Part of the Role)
• Support and occasionally host live or interactive formats such as Instagram Lives, AMAs, or Q&A sessions
• Coordinate with instructors or team members for live sessions and campaigns
• Community Building & Alternative Platforms
• Build TalentGum's presence on community-driven platforms such as Reddit and Quora
• Initiate and participate in meaningful discussions around parenting, learning, and child development
• Help grow and nurture communities that can evolve into loyal brand advocates
• Establish TalentGum as a trusted, value-first voice rather than a promotional brand
• Growth & Brand Advocacy
• Work closely with the growth team to align community and content efforts with

  acquisition

  goals
• Translate community insights into content ideas and engagement strategies
• Support organic referrals and word-of-mouth growth through community trust

What We're Looking For:

Must-Have

• Experience managing social media pages for a brand
• Strong understanding of engagement-driven content
• Good written and visual storytelling skills
• Comfortable participating in live or interactive content when required
• Ability to build and nurture online communities

Good-to-Have

• Experience with Reddit, Quora, or discussion-led platforms
• Background in ed-tech, parenting, or consumer communities
• Familiarity with basic analytics and content performance tracking

Why Join TalentGum

• High ownership and creative freedom
• Opportunity to build communities, not just social pages
• Direct impact on brand trust, engagement, and growth
• Work on a purpose-driven product for children and parents