Social Media Growth Specialist (Instagram & YouTube)

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About SMC Global

SMC Global Securities Ltd. is a diversified financial services company listed on BSE and NSE, offering a wide range of services including brokerage, investment advisory, wealth management, and NBFC financing. With a strong digital footprint and trusted brand reputation, SMC aims to make investing simpler, smarter, and more accessible for every Indian investor.

Role Overview

Social Media Growth Specialist

This is a hands-on role - perfect for someone who can think strategically, execute creatively, and drive measurable audience growth and engagement.

Key Responsibilities

• Develop and execute a

  content strategy

  for Instagram and YouTube focused on investor education, brand visibility, and engagement.
• Create and manage short-form and long-form video content (Reels, Shorts, explainers, and interviews).
• Track and analyze performance metrics such as reach, engagement rate, audience retention, and subscriber growth.
• Work with internal research, creative, and compliance teams to ensure content accuracy and brand alignment.
• Identify and collaborate with

  influencers, finance creators, and partners

  to expand brand reach.
• Stay updated with emerging social trends, platform algorithms, and AI tools relevant to content creation.
• Plan and execute campaigns around brand milestones, product launches, and market events.
• Optimize existing content for discoverability through

  YouTube SEO

  and

  AISO (AI Search Optimization)

  best practices.

What You'll Bring

• 36 years of experience in

  social media marketing or digital content

  (preferably in BFSI, fintech, or consumer brands).
• Strong understanding of

  Instagram Reels, YouTube content strategy, and analytics tools

  .
• Ability to write scripts, captions, and briefs that simplify complex financial concepts.
• Experience working with video production teams or editing tools (Canva, CapCut, Premiere Rush, etc.).
• Creative eye for visual storytelling and a strategic mindset for community growth.
• Analytical thinking - able to interpret data and use insights to improve performance.
• Passion for finance, investments, and helping audiences understand money better.

Good to Have

• Knowledge of paid social media advertising (Meta Ads / YouTube Ads).
• Experience in using social listening or analytics tools.
• Exposure to influencer campaigns and digital collaborations.

Why Join SMC Global

• Work with a respected and fast-growing financial brand.
• Lead high-visibility digital growth initiatives.
• Collaborate with a dynamic marketing team focused on innovation and impact.
• Opportunity to experiment, learn, and shape the brand's social voice across platforms.