Social Media Executive / Social Media Manager

Role & responsibilities

Job Summary:

Social Media & Digital Marketing Team

Key Responsibilities:

1. Content Planning & Strategy

• Develop monthly and quarterly

  social media calendars

  aligned with brand campaigns and project updates.
• Collaborate with design and sales teams to create

  creative, informative, and promotional content

  .
• Identify trending topics, brand moments, and seasonal opportunities for engagement.

2. Content Creation & Posting

• Work with graphic designers to develop

  posts, reels, videos, stories, and ads

  .
• Write engaging

  captions, hashtags, and ad copies

  that reflect brand tone and style.
• Ensure content is optimized for each platform (Instagram, LinkedIn, Facebook, YouTube, etc.).

3. Performance & Analytics

• Monitor social media performance through

  insights, analytics, and engagement metrics

  .
• Prepare

  monthly performance reports

  and suggest improvement strategies.
• Track and optimize paid campaigns for better ROI.

4. Brand Communication

• Maintain brand consistency in all posts and campaigns.
• Engage with followers through comments, DMs, and queries in a professional and timely manner.
• Support digital campaigns for product launches, exhibitions, and dealer events.

5. Coordination & Growth

• Coordinate with vendors, influencers, and partners for collaborations.
• Support the team during

  photo/video shoots

  , exhibitions, or product branding sessions.
• Stay updated with the latest

  social media tools, trends, and algorithms

  .

Skills & Competencies Required:

• Strong knowledge of

  Instagram, LinkedIn, Facebook, YouTube, and Google Business

  .
• Proficiency in

  Canva / Photoshop / Premiere Pro / Meta Business Suite

  .
• Excellent communication and copywriting skills (English & regional languages preferred).
• Basic understanding of

  paid ad campaigns (Meta / Google)

  .
• Creative mindset with strong storytelling and visual sense.
• Ability to multitask, meet deadlines, and work in a fast-paced marketing setup.

Qualifications:

• Bachelors degree in Marketing, Mass Communication, or a related field.
• 13 years of experience in social media marketing, preferably in

  printing, design, or branding industries

  .
• Freshers with strong creative portfolios or internships are welcome.

Work Environment:

• Full-time, on-site or hybrid role.
• Work closely with

  Graphic Design, Sales, and Project Teams

  to deliver brand-aligned content.
• Exposure to

  national-level brand campaigns

  and live production environments.

Compensation:

• Salary: Competitive (based on experience and performance).
• Performance-based incentives on social media growth, engagement, and lead generation.

Preferred candidate profile