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Description
Job Title: Social Media Executive Location: Gurugram (in-Office, freelancers not required) Industry: Beauty & Personal Care Employment Type: Full-time About TruffLuv TruffLuv is Indias first 360 haircare brand powered by the richness of black truffle , paired with argan oil, olive fruit extract, keratin, and limonene . Our mission is to redefine hair wellness by merging science-backed formulas with indulgent rituals. We're now seeking a Social Media Executive to join our dynamic team and lead our digital storytelling journey. Job Summary Were looking for a creative and strategic digital native to take charge of TruffLuv’s presence on Instagram, Shopify, Meta Ads, Google Ads , and other digital platforms. This person should be passionate about beauty and wellness, obsessed with consumer insights, and capable of building a strong brand narrative and visual identity online. Key Responsibilities Brand & Content Strategy Develop and implement a comprehensive content calendar in alignment with seasonal campaigns, product drops, and trending formats. Craft compelling brand narratives and storytelling around products, ingredients, and benefits that resonate with target audiences. Align digital messaging with broader brand positioning and tone of voice. Plan and oversee influencer collaborations, user-generated content, and brand ambassador campaigns. Social Media Management Own the Instagram strategy end-to-end – from ideation and curation to execution and analytics. Engage and grow the community through interactive stories, reels, DMs, polls, contests, and live sessions. Analyze performance data across channels and optimize content based on insights. Performance Marketing Design and execute paid campaigns across Meta (Facebook + Instagram) and Google Ads (Search + Display + YouTube). Monitor KPIs (CTR, ROAS, CPA) and optimize for conversions and brand reach. Collaborate with external agencies or freelancers if needed for ad creatives or landing page optimizations. E-Commerce Coordination (Shopify) Ensure website content (banners, blogs, images, copy) aligns with social media strategy. Collaborate with the design and tech teams to run digital campaigns that drive traffic to Shopify. Manage seasonal offers, product launch announcements, and bundle promotions digitally. Consumer Research & Trend Analysis Monitor industry trends, competitive activities, and shifts in consumer behavior. Use data and feedback to refine content and marketing direction. Conduct regular audits of brand positioning vs competitors. Key Requirements 5-7 years of experience in digital marketing, content strategy , or social media management , preferably in beauty, wellness, or lifestyle brands. Proven success in managing and growing an Instagram account for a brand . Hands-on experience with Meta Business Manager and Google Ads Manager . Strong copywriting and storytelling skills with the ability to adapt tone and format. Comfortable working with designers, photographers, influencers , and video editors. Working knowledge of Shopify , Canva, basic video editing tools, and analytics platforms. Deep understanding of Millennial & Gen Z audiences and digital content trends. Highly organized, creative, analytical, and self-motivated. Bonus Points Experience in influencer marketing or community management. Familiarity with SEO , email marketing platforms (like Klaviyo), and CRM tools. Passion for premium beauty, personal care, or wellness. Why Join TruffLuv? Be part of an emerging beauty brand disrupting the market with premium innovation. Opportunity to shape the digital identity of a fast-growing startup. Work in a flexible and collaborative environment with creative autonomy.
