Job
Description
Key Responsibilities: 1. Content Creation & Curation: Develop engaging, creative, and innovative content (text, image, video, GIFs, stories, etc.) tailored for each social media platform (e.g., Instagram, LinkedIn, Facebook, X/Twitter, YouTube). Curate relevant and trending content from various sources to supplement brand-generated content. Write compelling and brand-aligned captions and short-form copy. 2. Social Media Management & Scheduling: Manage and maintain the company's social media accounts daily. Schedule posts using social media management tools to ensure consistent and timely content delivery. Stay up-to-date with the latest social media trends, features, and algorithm changes to optimize content for maximum reach and engagement. 3. Community Management & Engagement: Monitor social media channels for comments, messages, mentions, and feedback. Respond promptly and professionally to inquiries, comments, and direct messages, fostering positive engagement and building an online community. Identify and engage with industry influencers, relevant communities, and user-generated content. 4. Strategy & Campaign Support: Assist in developing and implementing social media strategies that align with overall marketing and business objectives. Support the planning and execution of social media campaigns, from ideation to final execution. Contribute to brainstorming sessions for new content ideas and campaigns. 4. Performance Analysis & Reporting: Monitor and analyze social media performance using native analytics tools and third-party platforms. Track key metrics such as follower growth, reach, impressions, engagement rates, click-through rates, and conversions. Conduct competitor analysis to identify industry benchmarks and opportunities for improvement. 5. Other Duties: Maintain social media content calendars and campaign timelines. Support paid social campaigns through asset uploads and quality assurance (QA). Ensure brand consistency across all social media messages and interactions. Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Schedule: Day shift Supplemental Pay: Yearly bonus Experience: Social Media Executive: 2 years (Required) Work Location: In person
