Social Media Executive

Job Summary
We are seeking a creative and strategic Social Media Executive to join our dynamic team. The ideal candidate will be responsible for developing and executing engaging social media campaigns across various platforms to enhance brand visibility, foster community engagement, and drive digital marketing efforts. This role requires a strong understanding of social media management, content creation, and digital analytics to optimize our online presence effectively.

Duties

• Develop, implement, and manage social media strategies aligned with company goals using tools like Hootsuite and Buffer.
• Create compelling content including graphics, videos, and written posts utilizing Adobe Creative Suite (Photoshop, Illustrator) and video editing software.
• Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Monitor social listening channels to gauge brand sentiment and identify trends or potential issues.
• Conduct keyword research and SEO optimization to improve content discoverability.
• Analyze web and social media analytics using Google Analytics and web analytics tools to measure campaign performance.
• Coordinate with public relations teams to manage branding efforts and maintain positive public relations online.
• Execute Facebook Advertising campaigns to target specific audiences effectively.
• Engage with followers, respond to comments, messages, and foster relationship management with the online community.
• Proofread all content for accuracy, tone, and branding consistency before publication.
• Stay updated on the latest trends in social media marketing, digital marketing strategies, and emerging tools or platforms.

Qualifications

• Proven experience in social media management or digital marketing roles.
• Proficiency in Adobe Photoshop, Illustrator, and video editing software.
• Strong knowledge of social media platforms including Facebook Advertising tools.
• Experience with social listening tools like Hootsuite or Buffer.
• Familiarity with SEO best practices, Google Analytics, web analytics, and keyword research techniques.
• Excellent graphic design skills with an eye for branding consistency.
• Ability to create engaging content tailored for different audiences across multiple channels.
• Strong proofreading skills with attention to detail in messaging accuracy.
• Knowledge of e-commerce platforms is a plus.
• Exceptional communication skills with the ability to manage relationships effectively online.
• Bachelor’s degree in Marketing, Communications, or related field preferred but not mandatory. Join our team as a Social Media Executive to leverage your creativity and strategic thinking in a fast-paced environment focused on innovative digital marketing solutions!

Job Type: Full-time

Work Location: Remote