Social Media Executive

Role Details:

Designation: Digital Marketing Executive for HOTEL BUSINESS in vrindavan

Function | Sub Function: Marketing & Communications | Social media, Digital Strategy, Website & SEO, video shoot & Editing

Employment Type: 3-year contractual role and may be renewed for a period of every Two years basis performance and Management’s discretion.

Brief Job Description:

1. Social Media Strategy & Management

Develop and execute a social media strategy across platforms. Manage content calendars, oversee engagement, and analyse performance for optimization.

2. Website & SEO Management

Oversee website updates, CMS, and UI/UX improvements in coordination with IT dept and vendor. Develop and implement SEO strategies, optimize content with the Content Writer.

3. Digital Campaigns & Performance Analysis:

Execute digital campaigns, track KPIs, and optimize based on insights. Collaborate with designers for visuals and provide monthly performance reports with data-driven recommendations.

4. Video & Multimedia Coordination:

Plan, Shoot and produce short-form video content for campaigns and impact stories. Work with designer on edits and animations, ensuring brand and digital alignment.

5 Digital Partnerships & Stakeholder Coordination:

Manage agency collaborations, align messaging with PR, and engage program teams for digital storytelling. Build platform partnerships and ensure approvals for paid promotions and subscriptions.

Required Knowledge & Skills

1. Expertise in social media strategy, platform management, and audience engagement.

2. Strong understanding of SEO, SEM, and website analytics tools (Google Analytics, etc.).

2. Knowledge of digital marketing trends, paid advertising, and performance tracking.

3. Proficiency in tools like Meta Business Suite, Hootsuite, Buffer, WordPress, Google Analytics, Microsoft Power BI, SEMrush, Canva (or similar platforms), adobe is desirable, even if not proficient in all.

4. Basic understanding of UI/UX best practices for website optimization.

5. Familiarity with CSR, non-profit communications, and social impact storytelling

Qualification:

1. Minimum 1 year of experience (with Master’s) or Minimum 3 years (with Bachelor’s) in Digital Communications, Social Media Management, Digital Marketing, or a related field.

2. Bachelor’s or master’s degree in communications/ Media, Journalism/Digital Marketing or related disciplines.

3. Certifications (preferred but not mandatory): Google Ads, Google Digital Marketing, Google Analytics, Meta Certification, HubSpot Certification, Hootsuite Social Marketing, and SEO etc.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person