Social Media & Digital Marketing Manager

We are looking for a creative and execution-focused Social Media & Digital Marketing Manager to spearhead content and communication activities across various platforms. This position is perfect for an individual with a keen aesthetic sense, a solid understanding of the D2C sector, and practical experience in driving digital growth within the fashion or lifestyle industry. You would be responsible for developing and executing comprehensive digital marketing campaigns on social media platforms to enhance brand visibility and engagement. Leveraging marketing automation tools to streamline processes and target specific audience segments effectively will be a key aspect of your role. Additionally, optimizing website content and design for SEO purposes to boost search engine rankings and generate organic traffic will be part of your responsibilities. Creating visually appealing graphics and videos to elevate social media posts and marketing materials, managing email marketing campaigns to nurture leads and boost conversions, and collaborating with influencers to expand brand reach and credibility are also crucial components of this role. Moreover, building and sustaining client relationships through effective communication and personalized marketing strategies will be essential. If you are a creative and results-oriented professional with a deep interest in digital marketing, we invite you to become a part of our team and contribute to elevating Label Aishwaryrika to new heights in the digital realm. Label Aishwaryrika is a prominent D2C brand in India's Chikankari sector, renowned for modernizing this timeless Indian embroidery into contemporary fashion. Our brand ethos combines traditional craftsmanship with contemporary design to craft 100% hand-embroidered pieces that exude authenticity and elegance. Committed to artisan welfare and ethical production, we provide a stimulating environment for creative individuals. Joining Label Aishwaryrika offers a high-ownership opportunity where your efforts directly impact brand success, while also providing hands-on experience in fashion, logistics, and e-commerce.,