Social Media Coordinator

About Us

AgriBegri (agribegri.com) is India's fastest-growing Agri-input marketplace, connecting farmers directly with top agri brands, eliminating middlemen, and delivering agri products to farmers doorsteps. We are on a mission to democratize access to quality agricultural inputs and empower Indian farmers.

Role Summary

The Social Media Coordinator will manage and execute AgriBegri's social media activities to strengthen brand presence, improve engagement, and support lead generation. The role involves content creation, platform management, performance tracking, and coordination with internal teams to ensure consistent and professional brand communication across all digital channels.

Key Responsibilities

• Plan, create, and manage daily content across Instagram, Facebook, LinkedIn, and YouTube.
• Develop engaging posts, reels, stories, captions, and basic video content aligned with brand guidelines.
• Schedule posts and ensure consistent, timely publishing.
• Monitor comments and direct messages; respond promptly and professionally.
• Track performance metrics (reach, engagement, follower growth) and prepare periodic reports.
• Stay updated with social media trends, formats, and audio to optimize content performance.
• Understand farmer and customer needs to create relevant, relatable, and educational content.

Required Knowledge & Skills

• Strong understanding of major social media platforms and basic algorithms.
• Working knowledge of content marketing and brand communication.
• Proficiency in tools such as Meta Business Suite, Canva, and VN Editor.
• Basic video editing skills for reels and short-form videos.
• Excellent caption writing skills in Hindi and English.
• Knowledge of agriculture or agri-products is preferred.
• Creative mindset with consistency, trend awareness, and attention to detail.

Qualifications & Experience

• Bachelor's degree in Marketing, Media, or a related field (preferred).
• 13 years of experience in social media management or content creation.
• Experience in E-commerce, Agriculture, or FMCG industry is an advantage.