Social Media Content Writer

Job Description

Role & responsibilities Develop and write original content for platforms such as Facebook, Instagram, Twitter/X, LinkedIn, and the schools website. Create social media posts for school events, announcements, achievements, staff highlights, and student activities. Plan and maintain a content calendar to ensure consistent and timely posting. Collaborate with school staff, teachers, and the marketing/communications team to gather relevant stories and updates. Ensure all content reflects the school’s voice, tone, and brand guidelines. Monitor engagement and respond appropriately to comments and messages on school social media pages. Track performance metrics and recommend content improvements based on data. Stay updated on trends in educational content, social media best practices, and platform changes. Preferred candidate profile Bachelors degree in Communications, Journalism, Marketing, English, or related field (preferred). 13 years of experience in social media writing, preferably in education or nonprofits. Excellent writing, editing, and proofreading skills. Strong understanding of how content varies across platforms. Familiarity with tools like Canva, Hootsuite, Buffer, or similar is a plus. Ability to write in a warm, inclusive, and professional tone. A genuine interest in education and community engagement.