Social Media Content Strategist

Key Responsibilities:

• Content Creation & Management:

• Develop, create, and curate high-quality, engaging, and brand-aligned content for all social media platforms (Instagram, Facebook, LinkedIn, YouTube etc.).
• Manage the content calendar to ensure timely delivery and posting of social media content that aligns with brand goals and upcoming campaigns.
• Collaborate with designers, photographers, videographers, and other team members to produce multimedia content (graphics, videos, stories).
• Stay up to date with social media trends, tools, and algorithms to optimize content for maximum visibility and engagement.

• Social Media Strategy:

• Design and implement a comprehensive social media strategy to grow brand awareness, audience engagement, and customer loyalty.
• Identify and monitor key performance indicators (KPIs), such as engagement rates, follower growth, reach, and conversions, and provide monthly performance reports.
• Conduct audience research to tailor content and campaigns to target demographics.
• Execute paid social media advertising campaigns, optimizing budget to maximize ROI.

• Influencer Marketing:

• Develop and manage an influencer marketing strategy to engage with relevant influencers and key opinion leaders (KOLs).
• Identify, vet, and build strong relationships with influencers that align with the brand's values and target audience.
• Oversee influencer outreach, negotiations, contracts, and performance tracking.
• Collaborate with influencers to produce content that authentically promotes the brand and drives measurable results.

• Collaboration & Communication:

• Work closely with the marketing, PR, brand and creative teams to ensure social media efforts align with broader brand and marketing objectives.
• Coordinate with cross-functional teams to ensure consistent brand messaging across channels.
• Act as a brand ambassador, fostering strong relationships with online communities and responding to social media inquiries, comments, and messages in a timely and engaging manner.

Qualifications:

• Bachelors degree in Marketing, Communications, Journalism, or related field.
• Experience in social media management, content creation, and influencer marketing.
• Proven track record of growing and managing social media accounts across multiple platforms.
• Experience in developing and executing influencer marketing campaigns from conception to completion.
• Strong understanding of social media trends, algorithms, and tools (e.g., Hootsuite, Sprout Social, etc.).
• Excellent copywriting and editing skills, with a keen eye for luxury category, design and brand consistency.
• Proficiency in using analytics tools to track performance and optimize content strategies.
• Strong project management skills with the ability to handle multiple tasks and deadlines.
• Creative, strategic thinker with the ability to adapt quickly to a fast-paced environment.

Preferred Skills:

• Experience in the e-commerce, fashion, or tech industry.
• Familiarity with SEO and digital marketing principles.
• Basic design or video editing skills (e.g., Adobe Photoshop, Premiere, Canva).