Social Media Associate

2 - 4 years

2 - 4 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Schedule and postcontent on digital platforms across Instagram, Facebook, Twitter, LinkedIn, Pinterest and YouTube.
  • Coordinate with editorial and art teamsto ensure timely delivery of content and creatives.
  • Implement strategiesto increase brand visibility and followers growth on social media platforms.
  • Carry out paid advertisingcampaigns and monitor ad performance.
  • Maintain the editorial calendarto ensure consistent posting and alignment with daily, weekly and monthly schedules.
  • Track metrics for audience engagementandprepare monthly reportsbased on data insights across social media and Google Analytics.
  • Understand and implement SEO optimisationfor the website articles and maintain a regular keywords-focused sheet to plan ongoing content and web features.
  • Stay informedabout algorithm changes and SEO best practices.
  • Conduct competitor analysisto identify trends and gaps for improvement.
  • Stay updatedon the latest social media trends, tools and best practices to keep the brand relevant.
  • Share learnings and recommendations regularly with the larger team.
  • From time to time,assist the team in writing relevant captionsfor social media.
  • Represent the publication at eventswhen required

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