Social media and digital strategist

As a Social Media & Digital Strategist at Aavaranaa, a Chennai-based clothing label specializing in artisanal, ethical, handcrafted sarees and ready-to-wear clothing for women, your role will involve the following responsibilities: **Role Overview:** Aavaranaa is seeking a Social Media & Digital Strategist to enhance and expand the brand's online presence. If you possess strong writing skills, enjoy creating and managing content, and have an eye for design, this opportunity is for you. **Key Responsibilities:** - **Content Creation:** - Plan, create, and optimize visual and written content for Instagram, Facebook, and Pinterest - Maintain a cohesive and nuanced brand voice - **Video Editing:** - Edit engaging short-form video content for Reels and Stories - **Performance Marketing:** - Develop, test, scale, and monitor promotional posts - Provide monthly strategy reports and actionable insights - **Webstore Management:** - Write clear product copy, organize and manage listings, and update website pages regularly - Coordinate seasonal collection drops and promotional updates - **Community Engagement:** - Cultivate and engage with the community through newsletters, DMs, and broadcast updates - Plan and execute campaign rollouts and collaborations **Qualifications Required:** - 2-3 years of experience in social media and digital marketing - Demonstrable interest in fashion, textiles, and lifestyle content - Creative mindset with attention to detail and an eye for design - Strong understanding of digital trends, engagement strategies, and analytics - Ability to multitask, work independently, and collaborate effectively in a team - Proficiency in Shopify, Meta Ads Manager, Canva, InShot, and Google Suite **Additional Details:** - A degree in fashion, marketing, communication, or business is a plus - Experience working with boutique or niche lifestyle or fashion brands preferred - Familiarity with Zoho and Galabox would be advantageous By joining Aavaranaa, you can expect: - A chance to contribute to a growing, values-driven fashion label - Creative freedom to shape the brand's digital voice - A collaborative and supportive work culture - Competitive compensation based on experience - Opportunities for travel and skill development,