Social media And Content position

India Shopping is a vibrant e-commerce platform dedicated to delivering authentic Indian products including sweets, snacks, clothing, handicrafts, and personal care items to customers worldwide. The mission of India Shopping is to bridge the gap between Indian artisans and global consumers by offering a diverse range of regional specialties. As a Content Writer + Social Media Executive at India Shopping, you will play a crucial role in enhancing the brand's voice, engaging the community, and driving traffic and conversions through various digital channels. Your responsibilities will include: - Developing engaging, SEO-optimized content for product descriptions, blogs, newsletters, and website pages. - Conducting thorough research on industry-related topics to ensure content relevance and accuracy. - Collaborating with design and marketing teams to produce visually appealing and informative content. - Maintaining consistency in brand messaging across all content platforms. In terms of social media, you will be responsible for: - Planning and implementing social media strategies to align with marketing objectives. - Creating, scheduling, and publishing content across platforms like Instagram, Facebook, Pinterest, and TikTok. - Engaging with the online community by responding to comments and messages promptly. - Monitoring social media trends and adjusting strategies to maximize reach and engagement. Additionally, you will be expected to: - Track and analyze website and social media performance metrics using tools like Google Analytics and social media insights. - Prepare regular reports to assess the effectiveness of content and campaigns. - Identify opportunities for content improvement and audience growth based on data insights. Qualifications & Skills required for this role: - Proven experience in content writing and social media management, preferably within the e-commerce sector. - Strong understanding of SEO principles and content optimization techniques. - Excellent written and verbal communication skills. - Creative mindset with the ability to generate innovative content ideas. - Strong analytical skills to interpret data and make informed decisions.,