About Skratch Studios (Company Overview) Skratch Studios is a modern marketing & development studio helping brands ship faster with quality . We design and build websites, web apps, brand systems, and multi-channel campaigns , then wire everything into Zoho One for clean operations, reporting, and growth. Who we serve: High-growth startups, SMBs, and established organizations that value clarity, craftsmanship, and measurable results. How we work: Two-week sprints, clear documentation, strong QA, and a bias for accessibility, performance, and security. Toolkit: Zoho One (CRM/Projects/Campaigns/Analytics), Microsoft 365, Figma, WordPress/Webflow/Wix, Next.js/React/TypeScript, GA4/GTM, Microsoft Clarity, Cloudflare, 1Password. Culture: Small, senior-leaning teams; ownership mindset; respectful, async-first communication; continuous improvement. India presence: Hybrid teams in Gurgaon, Pune, and Mumbai collaborating with global stakeholders (some evening ET overlap). Department: Web & Platform Reports to: Engineering Lead (partners closely with Marketing & Creative) Level: Mid (open to Senior based on portfolio) Location: Hybrid — Gurgaon, Pune, or Mumbai (India) Work Model: Onsite 2–3 days/week + remote days; some evening ET overlap for cross-geo calls Compensation: Competitive; final offer reflects experience, skills, and leveling Role Summary Own the build and optimization of marketing websites and microsites across Wix, Webflow, and WordPress , plus occasional custom web applications (Next.js/React). You’ll ship clean, maintainable code; wire up analytics and Zoho integrations; and hit Core Web Vitals and accessibility targets. Expect tight collaboration with UI/UX, Graphic Design, and Marketing. Primary Outcomes Fast, stable, accessible sites that meet LCP/INP/CLS targets Reliable Zoho + analytics integrations with accurate event tracking Clear documentation and repeatable deployment workflows Low defect escape rate and smooth handoffs to stakeholders Core Responsibilities Site Delivery: Build and launch sites/landing pages in Wix, Webflow, and WordPress (themes, block editor/ACF, child themes) and, when needed, light custom apps with Next.js on Vercel . Performance & SEO: Optimize CWV (LCP ≤ 2.5s, INP ≤ 200ms, CLS ≤ 0.1), image/CDN strategy, sitemaps/robots, redirects, schema, and on-page SEO. Accessibility: Implement WCAG 2.2 AA patterns—semantic HTML, keyboard nav, focus states, alt text, and color contrast. Integrations: Connect Zoho CRM/Forms/SalesIQ , Zoho Campaigns/Marketing Automation, GA4/GTM , GSC, pixels; configure consent and UTM hygiene. Quality & DevOps: Version control (GitHub), environments, backups, rollbacks, release notes; basic CI checks; troubleshoot DNS/SSL/hosting (Cloudflare, cPanel/VPS/Vercel/Netlify). Security: Follow best practices (input sanitization, least-privilege creds via 1Password, basic OWASP awareness). Collaboration & Docs: Estimate work, surface risks, document decisions, and keep changelogs/readmes up to date. Deliverables Production-ready sites/LPs, componentized WP/Wix/Webflow builds, performance reports, integration configs, and concise handoff docs (env, DNS, deploy steps). Minimum Qualifications 3+ years building production websites in Wix/Webflow/WordPress Strong HTML/CSS/JS and responsive layout (Flex/Grid); familiarity with Tailwind helpful Experience wiring GA4/GTM , pixels, and basic SEO/technical hygiene Comfort with hosting/DNS/SSL and CDNs (e.g., Cloudflare) Preferred Qualifications WordPress customization (CPTs, hooks, REST, WP-CLI); headless patterns Next.js/React/TypeScript for custom features and microsites Experience integrating Zoho apps and webhooks; basic Deluge or API scripting PageSpeed optimization, image automation, and server-side rendering/ISR knowledge Competencies Ownership · Systems thinking · Pragmatic problem-solving · Clear communication · Documentation discipline · Customer empathy What Success Looks Like (KPIs) Performance: % pages with “Good” CWV; avg LCP/INP/CLS Quality: Defect escape rate; rollback incidents Velocity: Lead time for changes; on-time launch rate SEO hygiene: Index coverage, structured data validity Data accuracy: Event/UTM tracking accuracy in GA4/Zoho Your First 90 Days 30 days: Set up local/dev environments; ship a small LP; add analytics events + Zoho form integration; pass accessibility & CWV checks 60 days: Own a multi-page site refresh; implement reusable components/templates; document deploy & rollback steps 90 days: Lead a launch (WP/Webflow/Wix or Next.js) with quantified wins (e.g., CWV improvements, conversion lift), plus a published runbook Tooling Wix, Webflow, WordPress (Block Editor/ACF), Next.js/React/TypeScript, GitHub, Vercel/Netlify, Cloudflare, GA4/GTM/GSC, Microsoft Clarity, Zoho (CRM/Forms/SalesIQ/Marketing Automation), OneDrive/SharePoint, Microsoft Teams How to Apply Apply via LinkedIn and include links to 3–5 live sites you’ve built (required). Attach your resume and note your preferred city ( Gurgaon, Pune, or Mumbai ), time zone, and earliest start date. Hiring Disclaimer & Notices Equal Opportunity: We are an equal opportunity employer. We do not discriminate based on race, color, religion, creed, national origin, sex, gender identity/expression, sexual orientation, age, disability, veteran status, or any other protected status. Reasonable accommodations are available upon request. Local Law: Terms of employment and benefits are governed by applicable Indian law and any executed agreement. This posting is not an employment contract and may be modified or closed at any time. Right to Work & Verification: Offers may be contingent on identity/work authorization verification and, where lawful, background/reference checks. Compensation & Benefits: Final offers reflect experience, scope, skills, and market data within our internal leveling framework. Privacy: Candidate data will be used for recruiting purposes consistent with our privacy practices and retained per our data policies. Agencies: We are not accepting unsolicited agency resumes unless a current, signed agreement is in place.
About Skratch Studios (Company Overview) Skratch Studios is a modern marketing & development studio helping brands ship faster with quality . We design and build websites, web apps, brand systems, and multi-channel campaigns , then wire everything into Zoho One for clean operations, reporting, and growth. Who we serve: High-growth startups, SMBs, and established organizations that value clarity, craftsmanship, and measurable results. How we work: Two-week sprints, clear documentation, strong QA, and a bias for accessibility, performance, and security. Toolkit: Zoho One (CRM/Projects/Campaigns/Analytics), Microsoft 365 (Outlook/Teams/OneDrive), Figma, WordPress/Webflow/Wix, Next.js/React/TypeScript, GA4/GTM, Microsoft Clarity, Cloudflare, 1Password. Culture: Small, senior-leaning teams; ownership mindset; respectful, async-first communication; continuous improvement. India presence: Hybrid teams in Gurgaon, Pune, and Mumbai collaborating with global stakeholders (some evening ET overlap). Department: Creative & Product Reports to: Creative Director Level: Mid–Senior Location: Hybrid — Gurgaon, Pune, or Mumbai (India) Work Model: Onsite 2–3 days/week + remote days; some evening ET overlap for cross-geo calls Compensation: Competitive; final offer reflects experience, skills, and leveling Role Summary Lead discovery, information architecture, flows, and high-fidelity UI for websites and web apps—delivering dev-ready specs and collaborating through launch. You’ll own the design system (tokens, components, patterns), guide usability testing , and iterate with data (GA4/Clarity) to improve conversion, task success, and user delight. Primary Outcomes Clear, accessible user journeys that improve task success and conversion A living design system that drives consistency and speed Dev-ready specs that minimize rework and accelerate releases Insight-driven iterations from research and analytics Core Responsibilities Discovery & Strategy: Facilitate workshops; define problem statements, personas/JTBD, journeys, and success metrics IA & Flows: Sitemaps, navigation models, and end-to-end user flows with edge cases and empty states Wireframes → High-Fidelity UI: Responsive designs in Figma with component-driven thinking and mobile-first breakpoints Design System: Tokens, components, guidelines; governance for naming, usage, and versioning; partner with Front-End on implementation Prototyping & Testing: Clickable prototypes; usability test plans, facilitation, synthesis, and recommendations Analytics-Informed Iteration: Translate GA4/Clarity insights into hypotheses, A/B tests, and UX improvements Accessibility: WCAG 2.2 AA patterns (contrast, focus order, semantics, motion sensitivity) built into designs Dev Handoff & QA: Specs/annotations, redlines, asset prep; async walkthroughs; design QA in staging to ensure fidelity Documentation: PRDs/specs, decision logs, and release notes for traceability Deliverables Research artifacts, personas/JTBD, journey maps, IA & flows, low-fi wires, hi-fi comps, interactive prototypes, component library updates, annotated specs, content/microcopy guidelines, and test reports. Minimum Qualifications 3+ years as a UI/UX Designer or Product Designer with a portfolio showcasing end-to-end work (discovery → shipped product/site) Expert in Figma (components/variants, auto-layout, tokens, prototypes) Strong command of responsive design, accessibility (WCAG 2.2 AA), and content hierarchy Experience planning and conducting usability testing and synthesizing insights Ability to collaborate closely with developers and marketers; clear written and verbal communication Preferred Qualifications B2B SaaS or performance-marketing site experience; design system stewardship Comfort with analytics tools ( GA4 , Microsoft Clarity/Hotjar ) and A/B testing Familiarity with Storybook , headless CMS, or web constraints (Next.js, WordPress/Webflow) Working knowledge of HTML/CSS ; understanding of states/edge cases and feasibility trade-offs Experience in the Zoho ecosystem (CRM/Analytics/Projects) is a plus Competencies Systems thinking · Product sense · Visual polish · Accessibility mindset · Structured communication · Facilitation · Curiosity · Documentation What Success Looks Like (KPIs) Usability test task success rate and time-to-task improvements Conversion /activation lifts on target pages or flows Dev rework due to spec gaps reduced quarter-over-quarter Design system adoption and contribution velocity Accessibility audit pass rate and defect reduction Stakeholder CSAT ≥ 4.5/5 on sprint reviews Your First 90 Days 30 days: Onboard; audit current journeys and design system; ship improvements to a focused flow or page 60 days: Lead a small cross-functional UX project from discovery to validated prototype; document guidelines into the system 90 days: Own a release that measurably improves a KPI (conversion, task success, or Web Vitals UX signals) with a polished dev handoff Tooling Figma, FigJam, GA4, Microsoft Clarity/Hotjar, Zoho Projects/CRM (context), OneDrive/SharePoint, Microsoft Teams How to Apply Apply via LinkedIn and include case-study portfolio links (required). Please attach your resume and note your preferred city ( Gurgaon, Pune, or Mumbai ), time zone, and earliest start date. Hiring Disclaimer & Notices Equal Opportunity: We are an equal opportunity employer. We do not discriminate based on race, color, religion, creed, national origin, sex, gender identity/expression, sexual orientation, age, disability, veteran status, or any other protected status. Reasonable accommodations are available upon request. Local Law: Terms of employment and benefits are governed by applicable Indian law and any executed agreement. This posting is not an employment contract and may be modified or closed at any time. Right to Work & Verification: Offers may be contingent on identity/work authorization verification and, where lawful, background/reference checks. Compensation & Benefits: Final offers reflect experience, scope, skills, and market data within our internal leveling framework. Privacy: Candidate data will be used for recruiting purposes consistent with our privacy practices and retained per our data policies. Agencies: We are not accepting unsolicited agency resumes unless a current, signed agreement is in place.